LinkedIn for Business DevelopmentFebruary 2014

Colin Gilchrist Social Tailor

•Introductions•Name•Company•Role•Great Sales Experience?

Overview•Examples•Profile & Brand You!•Basics•Personal Profile•Business Profile•Applications

Overview•How To Use:

Status Stream / Homepage•Find Warm Leads•Approach – Business Development•Groups:

How To UseWhy Create?

•Contact Management•Best Practice

SOFTWAREPINEWOOD

DISNEYFOX

BRAND YOU

BRAND YOUPublic

BRAND YOUConnections

Why GoogleLoves LinkedIn

•Who you are, less of a priority•What you want to achieve, huge priority•Keywords: be found!•Think NICHE•Strip out the clutter•Introduce Personality and Character

Profile

Profile

BASICS•Picture of you:•Not Wedding / Holiday•Not Company Logo

Profile

BASICS•Set up using your Business Email

Profile

BASICS•How you are viewed•Stalking / Search

Profile

BASICS•Your web address•Spell it out!

Mail & Notifications

•Inbox•Messages•Invitations•Sent

•Endorsements•Connections (New)•Viewed your Profile•Company Updates (Like+)

Mail•Update your connections (50)

Endorsements

•Be Selective•Don’t expect it in return•What does it mean to you?

Prioritise yourBrilliance

VideoImageDocumentPresentation

How to:

•Use your Status Stream•Home Page

/today

Business Profile

•Is your Business Page connected to your profile?

How to:

•Find warm leads

The Approach

Approach

•Stop Chasing•Stop Defending•Let go of the Sale•Focus on the Truth

•Solve their Pain!

50 Groups Max.

Groups

•Have a specific Location•Have an Industry Focus•Think latterly•What problem are you solving?•Does it exist already?

Contact Management

Contacts

•Bulk email by Tag•Business Development by Tag•Export to CRM / Database

Best Practice

•Be Professional•Not Life History – enough to win•Grammar / Punctuation•Considerate Approach•Research Groups•Contact Management

Colin Gilchrist

ForThe Social Tailor

Tw: @colingilchristLi: linkedin.com/in/colingilchristPh: 0131 337 1968W: socialtailor.comEm: cg@socialtailor.com