linkedin - to grow your business relationships
TRANSCRIPT
To Grow your Business Relationships
South Shore Ad Club Nov 9, 2011
Laura Willis Gen-Sights & Willis-Works
Communications http://www.gen-sights.com 781-294-1450 Twitter: lawillis & gensights LinkedIn/FB: Laura Willis Gen-Sights page on
Laura Laura
Reiko Beach The Toolbox, Inc 781 987 1655 Twitter & FB: Reikob LI: reikobeach
Twitter & FB: nptoolbox
Reiko Reiko
Web development, video, web strategy
Twitter & FB: TechDayCamp
What we will cover:
Introductions
Overview
10 Basics
Etiquette and more...
Your Turn :)
Social Media is…
Social Media Basics
Your SM message comes before your audience
Largest Professional Network
Over 135 million users
http://www.onlinemba.com/linkedin/
http://www.onlinemba.com/linkedin/
9
So How does it work?
Connections Connections Connections
http://www.youtube.com/watch?v=2pXWrHN0elg
10
It’s NOT just a resume or online business card
Get Help Do Research Stay up to date Reconnect Control your professional identity
http://www.youtube.com/watch?v=2pXWrHN0elg
10 points about LinkedIn
1. Complete your profile
10 points about LinkedIn
2. Rename your websites
10 points about LinkedIn
3. Customize your public profile
10 points about LinkedIn
4. Recommendations
10 points about LinkedIn
5. *New* Organizations and skills
10 points about LinkedIn
6. Use Applications
slides (slideshare)
polls events files (Box.net) your
wordpress blog
reading list Twitter
10 points about LinkedIn
7. Answers
10 points about LinkedIn
8. Claim your Company’s Page
Be a current employee of the company
Have a confirmed email address with that company (i.e. [email protected])
Have that email address in your profile
10 points about LinkedIn
9. Status update
10 points about LinkedIn
10. Join Groups and Participate
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LinkedIn Etiquette (netiquette)
Do: Connect with people that you know* Reply to messages sent directly to you Have a current, professional photo Be sure your profile is Public Recommend others that you have worked with Request recommendations from contacts (yes it is
okay)
Don’t: Spam email to possible connections or current
connections Flood all your groups with “interesting” articles Too much Twitter Photo by Kristian Bjornard from
Flickr
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LinkedIn for Lead Generation
Do: Offer free advice Provide good quality information, industry insights Drive people through to a landing page Provide a white paper or sign them up for an e-
newsletter Add apps – link to your blog Provide answers Join Groups Use LinkedIn People to find connections in companies
you are targeting Direct Ads
Photo by Kristian Bjornard from Flickr
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Mobile & Web
On your phone On the web: Browser Tool Box
TweetDeck & other tools
Pro
Portion of Info graphic from Mashable:http://mashable.com/2011/07/09/linkedin-infographic/
Pro
Pro benefits: Contact anyone directly See more profiles Who’s viewing my profile Saved Searches Get intros to companies See 3rd degree names and group connections
From $19.95/
mo
To strengthen and extend your existing network of trusted contacts.
In conclusion… In conclusion…