linkedin to a new year
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www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
LinkedIn to a New Year
Paul DeBettignies, Managing Partner
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Background and Experience
• Over a decade recruiting in IT• Prominent blogger on Recruiting/HR, Career and Business topics
• Co-Founder and Coordinator of Minnesota Recruiters
• Contributor to RecruitingBlogs.com• Creator of BeYourOwnHeadhunter.com
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Why LinkedIn Matters
Provides an online presenceDigital RolodexAllows you to “see” your networkPromote yourself and lets people
“get to know you”Local, regional, international reach
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
LinkedIn can be used to find:
• Business partners • Suppliers• Service providers• Subject matter experts• Clients• Employees• Jobs• Competitive intelligence• Old friends and connect virtually with new ones
• Information on people you are meeting with
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Getting started: Creating and optimizing your
profile
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Headline
• Be specific about your location and industry
• Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Real Time Updates
• This can be updated as frequently as you wish
• Say what you are doing similar to Facebook, Twitter
• This will show in your connection’s “Network Updates”
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Add your online places
• Default is “My Company” “My Website” “My Blog”
• Edit to name your company, name of website, etc
• More click through’s when sites are named
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Who are you and what do you do?
• Summary = 30 second elevator pitch
• Who you are, what you do, what you are interested in
• Specialties can be used as keywords and acronyms specific to your industry
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Online Resume
• This is your resume but without the worry of 1 or 2 page minimums
• Be descriptive• Include keywords and acronyms (again) where appropriate
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Education
• Be sure to list schools, majors, activities in and out of the classroom
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
What interests you?
• What are your hobbies, interests, volunteer activities
• This humanizes you• This gives others the ability to find common interests with you
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Your Groups and Associations
• Include personal and professional groups
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Honors and Awards
• Include personal, professional, and volunteer nominations and awards
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
How to get in touch with you• You may want
to add a message
• You may want to add your email address
• Interested In = who you are looking to connect with
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Your Personal URL
• Personalize your URL
• Add this to your email footer
• When commenting on web sites, blogs, industry leave this URL for people to find you.
• Include it when signing up for events
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Groups
• You can belong to a maximum of 50 groups
• Local, regional, (inter)national• Industry• Special interest and causes• College and school alumni• Increases the size and scope of your network
• Create a group - Free
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Super Connectors
• Those with 500+ connections• Anyone with an email in their “Headline” is an open networker. They will accept all invitations.
• LIONS, TopLinkedIn.com, MyLinkNetwork• Most Recruiters are open networkers• This can be a quick way to grow your network.
• One caution: Many will include you in their newsletters or other infrequent email
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Who are your connections
• Current and former colleagues, bosses, vendors
• Friends• College/school connections• Recruiters• People in this room
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
How to connect, 3 options
• When reading a profile you can send a request to connect, email address maybe required.
• Click “Add Connections”• Here you can add a small number of connections at a time.
• Here you can also upload your email address book
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
How to search for people
• Click “Advanced Search”• Here you can search people a number of ways including keywords, company, location and industry
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
How to search companies
• Click “Companies” tab and then “Companies Search”
• Enter a company name• Results will include statistics, related companies, job posted on LinkedIn and people in your network who work there
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Use Google to search LinkedIn
• Your reach is only so big• Google indexes most personal and company profiles
• Start with this search string in Google– Site:LinkedIn.com (enter keywords)– You will need to “play” with words, phrases, “”, like you would usually do on any Google search
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
LinkedIn Tips
• Create a specific email address for your LinkedIn account
• Archive unwanted or unknown connection requests
• 5 I Don’t Knows can get you in trouble with LinkedIn
• 3,000 Invitations allowed (can request for more)
• Personalize invitations or create your own templates. LinkedIn templates are boring.
• Write recommendations• Participate in Questions & Answers
www.BeYourOwnHeadhunter.com
www.MNHeadhunter.com
Look at your profile, would you want to connect with you?