linkedin talent solutions product updates | q1 2017
TRANSCRIPT
LinkedIn Talent SolutionsQuarterly Product Updates
February 2017
3 new ways unlock new talentWe’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:
Open Candidates Apply Starters Contractor Targeting
Focus on candidates who are open to hearing from recruiters
Tap into more qualified candidates for your jobs
Quickly identify candidates who may be open to contract work
2xresponse rate
39%respond in a day
4xresponse rate
Filter candidates who are ready to make a move.Use the “Open to new opportunities” spotlight to focus on candidates with a strong desire to make a move
Boost response rates.Members who have expressed an explicit interest in a role are 2x more likely to respond to your InMails
Close reqs faster.Prioritize candidates who are ready to make a move, and whose shared career interests match your role
Open CandidatesFocus on candidates who are open to hearing from you
Membersparticipating
3.5M+Increase in
response rate
2x
“Open to new opportunities” spotlight
Find open candidates who match your search criteria in the ‘Open to new opportunities’ spotlight
Hover over the profile card to see a candidate’s specific career interests
When candidates in your Projects become open, you’ll receive a notification in product.
Find engaged candidates.3 in 4 candidates that apply on career sites drop off during the process. On LinkedIn, candidates can now share their profile when they start the application so you can access those who don’t complete it.
Access a larger pool of open talent.We surface these candidates in Jobs Management & Recruiter, giving you access to more than double the number of engaged candidates
Improve response rates. Apply Starters respond to your InMails four times as often as the average candidate
Apply startersSurface candidates who abandon your LinkedIn Job application
Increase in candidates for jobs
>2xIncrease in
response rate
4x
Access apply starters in Jobs and RecruiterView apply starters for a
specific job post in your Jobs Manager tool.
View apply starters who match your Recruiter search in the Past
Applicants spotlight.View which roles they’ve applied for, and when.
Reach the contractor workforce at scaleSee which members have raised their hand for contract work, or whose profile indicates they're likely interested
Prioritize your outreach in RecruiterEasily filter by employment type when you perform an advanced search to easily surface contract candidates
Fill contract roles fasterAvoid wasting InMails on candidates who aren't interested in contract roles
Contractor TargetingQuickly identify candidates who may be open to contract work
Membersidentified
4.5M+Increase in
response rate*
2xRespond within
a day*
39%*Self-identified contractors
Search for candidates who may be open to contract work and more, with the “Employment Type” filter
We identify contractors 2 ways:1. Self-reported through Open Candidates
2. Predictive algorithm based on LinkedIn profile data
Quickly identify candidates who are likely to be interested in specific types of employment, including contract roles
To limit your view to self-reported contractors, use the Employment Type filter and the ‘Open to new opportunities’ spotlight together.
Additional Updates
Likely to RespondSpotlight
InMail Response Rate improvements
LinkedIn Career Pages
Search results optimized for time to hire.Filter for those candidates more likely to respond and be hired quickly - especially for those time-sensitive roles.
Predictive algorithm.Relevance is based on relationships, insights and member behavior.
Boost your response rates. Generate a list of candidates who are more likely to respond to you, based on candidate data and insights around where you’ve seen success before.
‘Likely to respond’ spotlightFocus on candidates more likely to respond to you
‘Likely to Respond’ spotlight
Simply open the spotlight and you will see your results reordered by
likelihood to respond.
Compare to ‘Total Candidates’ view, which optimizes for relevance matches
based on search criteria
InMail Response Rate ImprovementsIncrease the number of candidates who respond to your outreach
Higher overall response rate
25%
Reduced friction in candidate response process.We improved the candidate notification experience to make it even easier for them to respond to InMails.
Updated Recruiter search for more relevant results.We updated the core relevance algorithm, and added two new spotlights, to help you find candidates who are a better fit - and are more likely to respond.
Introduced automated email follow-ups.Candidates now receive an automated email follow-up reminder if they haven’t responded in a while.
Next Generation Career PagesThe most authentic, personalized experience of your company culture and jobs
Reach the right talent: Traffic-driving ads & tailored audience views help you engage high-priority candidates
Share your authentic story: “Life” page provides candidates invaluable culture insights from you & your employees
Drive quality applicants: “Jobs” page helps talent hone in on the right roles & self-assess fit before applying
Measure impact: Robust in-product analytics allow you to see key recruiting results & insights
Next Generation Career Pages: Key UpdatesRedesigned Analytics allows you to view and export traffic, growth and demographics of company/career page visitors and company followers, as well as engagement metrics for company status updates
If you have Enhanced Analytics you can view key recruiting insights, including:
● Talent Attraction: Who is viewing my company page, viewing or applying to my jobs?
● Applicant Behavior: Which company pages are my applicants viewing, which companies’ jobs are they viewing or applying to?
Next Gen design ramped to 100% of LinkedIn members on both desktop and mobile
Things you should know
Recruiter Updates Jobs Updates Talent Media Updates
Recruiter Search UpdatesTarget your search for the right talent with greater accuracy
Boolean support in search filtersHover over a search term to apply a ‘NOT’ command and exclude that
term from your search.
Jobs Posting UpdatesGet qualified applicants through more precise targeting
Specify required skills in your Job PostsGet your jobs in front of the right candidates with
precision skill targeting that’s easy to use.
Jobs now get in front of more quality candidatesTargeting algorithm improvements mean that members are
50% more likely to applies to a job they see in JYMBII
Custom Background Spotlight AdLinkedIn’s most flexible, customizable ad format now has a great new design
Complete control over how your brand is presented..The new ad design offers customizable 300x250 background, call-to-action button, logo, and post-click landing page URL
Easy to use. Minimal effort is required from the client, as LinkedIn manages the campaign on their behalf.
Increase engagement with unique visuals.Clients can reflect their unique style to stand out from the crowd.
Here’s a summary of all recent product updates
● Open Candidates● Apply Starters● Contractor Targeting
● ‘Likely to Respond’ spotlight● InMail response rate improvements● LinkedIn Career Pages updates
1. Top Releases 2. Additional Updates
3. Things You Should KnowRecruiter
● Boolean buttons● Browser support updates
Jobs● Jobs posting flow updates● Job targeting improvements
Talent Media● Custom background spotlight ad
More helpful resources
New product landing page: Go to lnkd.in/q1qpr to learn more about all the new product updates
Get in touch: If you’d like to get in touch with your LinkedIn Relationship Manager, visit lnkd.in/QPRContactUs