linkedin statistika srbija i hrvatska, oktobar 2012

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Statistika korisnika mreže LinkedIn iz Srbije i Hrvatske u poređenju sa Nemačkom i Norveškom. Oktobar 2012

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Page 1: LinkedIn statistika Srbija i Hrvatska, oktobar 2012

LinkedIn statisticsUSER PERSONA

Who are you, average LinkedIn user?

Sandra [email protected]

Page 2: LinkedIn statistika Srbija i Hrvatska, oktobar 2012

Explain this section in a few sentences concisely and clearly.

Main characteristic of average user:

Male, 35 – 54 yrs, Entrepreneurship

(function), Senior (senority)

Page 3: LinkedIn statistika Srbija i Hrvatska, oktobar 2012

World

Serbia

Europe

Croatia

Male dominance? Not (that strong) in Serbia and Croatia

FemalesMalesNo answer

Page 4: LinkedIn statistika Srbija i Hrvatska, oktobar 2012

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

World USA Europe Serbia Croatia Germany Norway

18 to 24 25 to 34 35 to 54 above 55

AGE STRUCTURE

How old is average LinkedIn user?

Page 5: LinkedIn statistika Srbija i Hrvatska, oktobar 2012

0

1

2

3

4

5

6

7

8

World Europe Serbia Croatia Germany Norway

Entrepreneurship

Sales

Engineering

Human Resources

FUNCTION STRUCTUREWhat’s your job function, LinkedIn Persona?

Looks like HRs don’t like using LinkedIn.Shouldn’t social networks be more connections- and not sales-oriented?

Page 6: LinkedIn statistika Srbija i Hrvatska, oktobar 2012

0%

5%

10%

15%

20%

25%World

Europe

USA

SerbiaCroatia

Norway

Germany

Senior

Manager

Owner

AND WHAT ABOUT SENIORITY?

Norway and Germany are slightly above world average percentage, but both Serbia and Croatia are below

Could that be the difference between highly developed and developing countries?

Page 7: LinkedIn statistika Srbija i Hrvatska, oktobar 2012

DATA SOURCE:LinkedIn Ads

DATA COLLECTEDon Oct 10 2012

ATTRIBUTION:CC BY-NC-ND

You are free to Share — to copy, distribute and transmit the work,

but may not use this work for commercial purposes.

No modifications allowed.

Author: Sandra SimonovićContact: @[email protected]

Data is an approximation provided by LinkedIn