linkedin session class (r7).ppt

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  • Bruce Gingerich

    919-896-5962

    bcgingerich@yahoo.com

  • Economy, Corporations, and Life Changes

    2

  • 1999 - IPO

    2004 9000 Stores

    2007 CEO Drops Online Video

    2010 Bankrupt

    2013 Gone!

    Netflix

    RedBox

    3

    GEEricssonMotorola

    NokiaRFMD

  • LinkedIn is About Networking Networking is critical when you need a job:

    80% Jobs through networking

    10% Jobs through Internet

    10% Other

    Networking is critical when you have a job:

    Dont be a dragkeep it alive

    Volunteer

    Manage your social network

    Networking is the sum total of freshness and strength between me and everyone I know (Reference:

    Heather Hollick www.rizers.com)

    Freshness has a half life 4

    http://www.rizers.com/

  • LinkedIn332 Million Members Use LinkedIn as

    of November 6, 2014

    5

    IPO May, 19 2011

    107 million LinkedIn users in USA

    187 million monthly unique visitors

    200 countries and territories

    40% of users check-in daily

    If you include a photo you increase the likelihood someone will check your profile by 11x

    Source: Digital Marketing Ramblings, http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

  • Getting StartedGo to www.linkedin.com. If someone is signed in, click Sign out.

    6

    http://www.linkin.com/

  • Two Main Sections to LinkedIn Home Page

    Manage your profile the reflection of you.

    Receive updates from your network (e-mail

    setup).

    Pulse your network with updates (1-2/week).

    Profile Page

    Summary of your career experience.

    This does not need to be an exact replica of your

    resume but needs to be consistent.

    Manage your recommendations and LinkedIn

    applications. 7

  • 1. Go to settings by clicking on your name from the home page.

    2. Change who can see your activity feed to only you.

    3. Turn it back on when ready.

    First Turn Off Broadcasting

    8

    settings

    turn off

  • What not to do first Dont build your network before your profile is

    complete.

    9

  • Customize your URL

    Get 3 recommendations

    Place your URL on your business card

    What is a complete profile?

    Option A

    Option B

    Add a picture!

    Professional not stiff

    No cat, tree or family members in the picture

    Background picture is recommended

    Add contact information

    Any name works

    Business card ref

    10

  • Top 10 Best Practices1. Complete your profile before adding a lot of

    connections.

    2. Add new connections with a purpose.

    5 strikes and your are out.

    Archive those whom you dont know.

    3. Update your status frequently.

    Update every Sunday at a minimum.

    2X per week is about right.

    4. Consider hiding recommendations you give.

    5. Join and be active in groups. 11

  • 6. Include volunteer leadership positions.

    7. When making changes to your profile, ask a trusted connection for a review.

    8. Never go into a meeting with a person without checking their LinkedIn profile first.

    9. Modify your profile, especially what is publicly visible, depending on your current goals.

    10. Use LinkedIn to track your network and stay in touch.

    12

    Top 10 Best Practices

  • HR Searches by Key Words

  • Key Word Management

    Position title with key words and include a brief description of your company

    Company

    Description

    Title plus key words

    with | not :

    Description

    consistent with

    resume not exact

  • Interests Interests should project a positive image of yourself

    Helps people reach out to you

    Provides insight into how well you can adapt to the new company culture

  • Benchmark Profiles LinkedIn is the first impression people have of you

    Keep your profile current

    Lookup similar profiles in your target profession

    16

  • Add contact information in your summary

    Add contact information in your summary

    Add contact information at the bottom of profile

    17

  • Look at others in your target industry to see what groups they belong to.

    You can search groups from your home page.

    Joining groups allows you to send InMail to others in your group.

    Add Groups to Your Profile

    18

  • Add Applications and Reading Lists to Your Profile (depends on profession)

    19

  • Start a BlogAdd blog:

    https://www.linkedin.com/pulse/article/20140326191638-235001-how-to-write-your-first-blog-post-on-the-linkedin-publishing-platformGoogle How to Write Your First Blog Post on the LinkedIn Publishing Platform

    20

    https://www.linkedin.com/pulse/article/20140326191638-235001-how-to-write-your-first-blog-post-on-the-linkedin-publishing-platform

  • Search People With Advanced Search Search people at specific companies (i.e.: IBM) with

    marketing in their title.

    21

  • Elster

    2222

    Search Jobs & Companies

  • Make sure you customize

    your message!

    23

    23

    Add Known People to Your Network

  • Manage Your Recommendations

    You can decide which recommendations to show

    24

    Hide recommendations that you make for others.

    You can write your recommendation for your busy contact

    (they can edit)

  • See Who Viewed Your Profile

    25

  • Telephone Interview

    Before the interview get the persons name with correct spelling.

    During the interview pull the persons profile up and talk to their picture.

    Reviewing their profile prior to the interview helps you to focus on areas of interest and improves your familiarity.

  • Bruce Gingerich

    919-896-5960

    bcgingerich@yahoo.com

    http://www.linkedin.com/in/BruceGingerich

    27

  • Your message to Glenn

    your #2 contact

    Your message to

    William your #1 contact 28

    Get Introduced