linkedin proficiency

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LinkedIn Proficiency. For jobseekers (and any other professionals). Content. Groups. Start with the basics and build. Building Your LinkedIn Presence. Connecting with others. Your Profile. Concept. PROjecting expertise. Sharing Content. Groups: Deeper. - PowerPoint PPT Presentation


LinkedIn Proficiency

LinkedIn ProficiencyFor jobseekers (and any other professionals)

Building Your LinkedIn PresenceStart with the basics and buildYour ProfileConnecting with othersGroupsContent

ConceptBuilding Your LinkedIn PresenceStart with the basics and buildYour Profile: Who is this?Connecting: Targeting right peopleGroups: DeeperSharing Content

Concept: Why bother?PROjecting expertiseConcept overviewProfessional networkingLifetime investmentCapture and grow your networkYou find others firstPeople find youPROject your expertiseGive first and more than you get!


Key profile componentsHeadlinePhotoSummaryExperienceHeadlineMost: Current job title + employerEx: Accountant II at Williams Co.

Potential: 120 characters of prime real estate

What is best?

May add contact info in headline, esp. during job search

5 headline tipsSo what? PMP-certified project manager Known for successfully leading multi-million dollar projects in developing countries. Speak to audience. Customer-focused pro who can program every machine in your manufacturing facility. Specializing in ABB, FANUC, and more. Specific. Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery. Keywords. How would someone search for you? Creative. Copywriter who knows how to craft web content that goes viral. Oh, and youll never beat me at Scrabble.

Profile Photo: YES!SmilingProfessionalCurrent

Profile Photo: NO, NO, NO!!CroppedNo smile, blurrySunglasses + ??Unprofessional

My girls

No photoOther bad ideas:Wedding (too personal)Body shot (not the place for cleavage)Bling shot (on a boat, with car, etc.)Not current (20 pounds less, 15 years ago, etc.)Busy backgroundFish pic

SummaryFour score andbe brief! What problem do you solve?short paragraphs; break up big blocks!Bullets

Less is more.

Public Profile URL/in/ vs. /pub/ in your profileCustomized, shortened URLUse on:ResumeBusiness cardsEmail signature

Germans love David Hasslehoff, even though he does things like this.Edit profile, select the edit below your photo

Now, select Customize your public profile URL

Try until you find one that works

ExperienceWork historyMore than a job descriptionSo what?Results! $, # and %Most: I was responsible for sales.S+A=R Situation + Action = ResultBetter: Took over sales in 2003 and after consistent pursuit by phone, mail, email and at events, got a meeting and closed the largest deal the company had gotten in five years worth over $1MM.One S+A=R per year, min.

Endorsements?You list your skillsConnections give one-click likesNominal value in totalOnly endorse for things you have seen

What would you think if I applied for a chemical engineer job??RecommendationsTestimonial of work historyWho: Bosses, co-workers, employeesWrite to getLength: A paragraph or two

Other Profile PartsEducationAdditional infoHonors & Awards

EducationDid you graduate?YES: use the words graduated and degreeNO: tell how many hours you completedNO: be clear that you did not finishNO: speak about educationHighlight certifications and other significant courses completed

Additional infoHonors & awards


ConnectingWho do you invite?Who do you accept?Decide for yourself!My standard:Yes: Jobseeker, Tulsa, HR, jobs ministry, recruiters.No: MLM.Maybe: 3rd degree out of country.Connecting more = wider network.Connecting with all = LION = useful?

Connecting: Kevin BaconHow many people do you know?Answer = X = 1st degreeHow many people do they know?Answer = X = 2nd degreeHow many people do they know?Answer = X = 3rd degree

Kevin Bacon AnswersHow many people do you know?Answer = X = 1st degreeHow many people do they know?Answer = X = 2nd degreeHow many people do they know?Answer = X = 3rd degree

X = 150X= 22,500X=3,375,000

Kevin Bacon More AnswersHow many people do you know?Answer = X = 1st degreeHow many people do they know?Answer = X = 2nd degreeHow many people do they know?Answer = X = 3rd degree

X = 500X= 250,000X=125,000,000


GroupsDiscipline: Sales, HR, engineering, marketing +Industry: Oil & Gas, Public accounting, construction, health care +Specific: downstream oil & gas, petrochemical engineering, etc.Trade groups: Tulsa Area Human Resources Assn. (TAHRA), American Bankers Assn. (ABA) +Geography: Tulsa Networking Professionals, Dallas Blue +Interests: Boy scout leaders, chamber volunteers, Habitat for Humanity volunteers, etc.

Interests, Groups: This is my groups home page. Most active at the top. Content

Content: Interact firstBefore you post, interact with other content FIRST this is social media

like a new jobComment on a relevant article/postShare someone elses update

CompaniesCompanies you have worked forPotential future employersCompetitorsProspectsLarge employers in my market(s)

Those are the types of companies I follow

My company news feed

CompaniesSee who else is followingNews source other candidates might not checkJob postingsNew hires

Content: Be a proProfessional network

None of this *%#& is professional! (neither is profanity) Dont comment /participate in any of this on LinkedIn save it for

FAQ: How do IChange activity broadcasts

Change privacy: what others see when they view my profile, or if I view theirs

Break a connection

FAQ: Change privacyWant to send updates every time you change your profile?

LI gives you great ability to control privacy settings

Click the small photo of you in upper right corner

Password required any time you adjust privacy settings

Adjust as you see fit

FAQ: Break a connection?

This is my news feed

It goes on forever; as long as I care to scroll

Opinion: Im as anti-cancer as anyone; but this doesnt belong on LI. You do what you wantSee?

I follow Guy so his posts show in my news feed.

Seth Godin posts good stuff, Wayne is sharing it here

See Pulse here?

Good, customizable news source. Follow relevant topics for you. A/k/a The beaten path.

Anyone can find Pulse articles. I get the best interaction from content off the beaten path.Next steps

What are your key takeaways from this?

LinkedIn ProficiencyThe end??

Russ Knight leads business development for Career Development Partners; a search, outplacement and leadership development company in Tulsa also serving OKC , NW AR & the world. (918) 640-6148