linkedin pres dc 10.28.10
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TRANSCRIPT
eBoot Camp Presents:If I sold for Dale Carnegie, this is how
I’d use Linkedin
Thursday, October 28, 2010
LinkedIn: Did You Know
• Over 80 Million Members
• Executives from all Fortune 500 companies are LinkedIn members.
• 80% of companies review Linkedin Profiles before hiring or doing business
Thursday, October 28, 2010
Step 1• Build out my profile
• experience
• achievements
• nice headshot
• contact info
• website link
• Think of it as your online resume *but be careful
Thursday, October 28, 2010
Thursday, October 28, 2010
Step 2
• Build up your connections
• Get to 500
• Farm out if you have to.
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Farm out
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Step 3• Spend 1-hour a month finding new people
to connect with.
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Step 4
• Get recommendations
• Give recommendations
• My goal is to have at least 10 recommendations
• I give at least one recommendation every month. it feels good.
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Thursday, October 28, 2010
Step 5 add apps
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Blog app
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Box.net
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Step 6: Add events
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You now have a complete and robust profile
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Steps 7-10: Networking
• Step 7 - Get introduced
• Step 8 - Join Groups
• Step 9 - Ask and answer questions
• Step 10 - Take conversations offline
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Step 7: Never Cold-call again.
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Turn a cold-call into a warm-lead
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Turn a cold-call into a warm-lead
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Turning a cold-call into a warm lead
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Step 8: join groups
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DC Grads Group
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if my area was Baltimore
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Step 9: Ask & Answer Questions
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Step 10: take the conversation offline
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Additional tips
• I’ll use my Status Updates to subtly remind my contacts what we do at Dale Carnegie Training
• I’ll Watch others’ status updates to initiate contact (when they’ve changed jobs, got a promotion, etc)
• I’ll follow companies that I do business with so I can stay on top of what’s happening with them.
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Company updates
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How would I spend my time• 1-hour a week
• Before I cold-call, check them out on Linkedin
• Build credibility by learning about them and their company
• ask for an introduction when appropriate
• Check out what’s being discussed in my groups and get into the conversation
• Give recommendations
Thursday, October 28, 2010
More tips...follow companies
Thursday, October 28, 2010
More tips...add your company
Thursday, October 28, 2010