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Welcome to theWorkshop

What is LinkedIn?Youtube video

TopicWeb service to find people who you should

connect with. Tool to expand your network by setting up

your own profile so that other users can find you

The five founders of LinkedIn are: Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke.

Founded in 2003 and launched May 5, 2003Over 48 million LinkedIn members from over

200 countries and territories across the world.

Timeline

Target Audience(s)Demographics:

Linkedin targets affluent professionals from all over the world, including job seekers and people who just wish to keep in contact with others.

LinkedIn Professional at a glance

Get ConnectedCosts to use it:

The service is free for everyone. They offer business accounts for those who wish to expand their networks and take advantage of more services.

Costs to advertise on it:

Get Connected cont.How does one gain access? How many users?How many hits/month?Where are links to it?

AdvertisingThe following is a list of LinkedIn’s partners:

Advertising cont.

SWOT Analysis

Facets of effects model

Current developments in marketingAccountabilityIntegrated Marketing CommunicationsEmerging Marketing Strategies

Relationship Marketing, Permission Marketing, Experience Marketing, Guerilla Marketing, Digital Marketing, Viral Marketing, Mobile Marketing, Social Network Marketing

Global Marketing

Team RecommendationsPositive Projections Why this is a popular resource Recommendations for brands, advertisers, &

products Team comments