LinkedInMarketingCreating a LinkedIn nurturingcampaign and content that engagesyour audience

| MAXIMUS LEADS

LinkedInLinkedIn offers various spaces such as Pulse, Groups, Image Sharing options,Company Page, Showcase Pages, messaging and In Mails to post interesting contentthat can lead to engagement from the targeted profile audience.

HOW TO CREATE ENGAGEMENT WITH YOUR TARGET AUDIENCE ?

PRESIDENT

TARGET AUDIENCES FOR YOUR BUSINESS

FOUNDEROWNER

“the true power oftechnology in marketingis relationship building.”

J O S H T U R N E R - F O U N D E R A N D C E O , L I N K E D S E L L I N G

MAXIMUSLEADS.COM

Strategy

Profile Level: Build profile to target profile interest.

Foster Thought Leadership: weekly post original

content (blogs, videos, podcast, info graphs, etc.)

on your profile, your LinkedIn group, website (if

available), and 50 third party groups that match

your target profile.

LINKEDIN STRATEGY PLAN & NURTURING CAMPAIGN

First Connect Nurturing Campaign: Send 50-100

invites per week. Conduct 5 message campaign to

each first connect; the duration of each campaign

is eight to ten weeks; the goal of the campaigns is

to produce a predictable stream of warm

prospects that match your target profile who want

to get on a 15-minute introductory call with you.

Lead Notification: Instant notification via email as

soon as a Prospects shows interest in having a call

or if CRM is available then enter the connects as

Lead in CRM.

Content Development Options: Thought

Leadership articles, posts, info graphs, surveys, etc.

can be created by Maximus Leads, keeping in mind

target audience interests.

Reporting KPI’S Monthly: First Connect Invitations

sent, invitations accepted, messages sent, and

leads generated in the campaign.

Visuals increase readerswillingness to read content.

MAXIMUSLEADS.COM

80%20%

80%

LinkedIn Nurturing & Content Marketing

LinkedIn is one of the main channels of Lead Capturing and Lead Nurturing. We atMaximus Leads provide in-depth Lead Engagement content management systems thatenhance engagement with prospects and build valuable strategic partnerships acrossvarious industry verticals.

FOR THE B2B COMMUNITY

Maximus Leads follows Josh Turner’s“Connect - The LinkedIn Playbook”

essentials to run organic campaignsthat ensures that LinkedIn guidelines

are followed.

MAXIMUSLEADS.COM

Let's makethis work.We look forward to working with you to makethe most effective LinkedIn nurturing campaign.