linkedin mena staffing event
DESCRIPTION
LinkedIn MENA organized its first staffing event on Sept 17th at The Address Marina Hotel in Dubai. Here is an overview of some of the content that was presented focusing on the role that social media plays in recruiting.TRANSCRIPT
Social Recruiting with LinkedIn
#Socialrecruitin
Dubai, Sept 14
The Economic Graph LinkedIn’s Vision and Mission
Ariel Eckstein
Managing Director
LinkedIn EMEA
Welcome
\v
Create economic opportunity
for every member
of the global workforce
Our vision
members
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Non-US members
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MENA 12+ Million
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Healthcare 16 Million
Oil and Energy 3.5 Million
Finance 10 Million
70% Increase in members
updating their profile
16,274
Looking forward
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do
THE ECONOMIC GRAPH
Connecting talent with opportunity
at massive scale
Social Recruiting: Getting a Step Ahead
Joff Cowling Bryant
Key Accounts Director
THE WORLD IS
CHANGING FAST…
Candidates & Clients
More Connectivity
More Choice
More Channels
1980’s 1990’s 2000’s 2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media
SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business
PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE The definitive professional
publishing platform
NETWORK We connect the world’s
professionals
IDENTITY The professional profile
of record
are passive and not
looking to move
80%
60%
of LinkedIn
members are open
to an opportunity!!
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
NO PROBLEM!!
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Followers are more likely to recommend your business 2.5 x
78%
Followers are 78% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following 79%
Top Search & Selection companies with Highest Number of Followers in MENA
Source: LinkedIn data – Companies with highest number of followers in MENA as Aug’14
1.
2.
3.
4.
5.
6.
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9.
10.
LINKEDIN HAS
EVERY AUDIENCE YOU CARE ABOUT…
WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT
ENGAGE
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
ACCELERATE FOLLOWER GROWTH
Reach out to potential clients & candidates and convert them into followers
BUILD
TARGETED CAMPAIGNS
300% Follower base increase - Symphony Teleca
LEVERAGE YOUR EMPLOYEES BUILD
EMPLOYEE PROFILE
ADS
Recruiters have 10x more traffic than the average member 10x
of page views are members looking at members 76%
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
A COMPANY PRESENCE ENGAGE
COMPANY PAGE
Continue to post content to your followers
Use the top banner to show what your business does
Include a link to your website to improve SEO
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through rates for updates 25%
the usual content traffic 3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
PROMOTE YOUR JOBS TO THE BEST
CANDIDATES & CONSULTANTS RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
PROACTIVELY SOURCE CANDIDATES & CONSULTANTS
RECRUIT
RECRUITER
Increased access to the network
Reach out using InMail
Workflow and Collaboration tools 78%
Followers are
78% more likely to respond to
an InMail
Follo
we
rs
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER CONTENT UPDATES
BUILD ENGAGE RECRUIT
