Marketing

Tips

LinkedIn Sponsored updates

1

Better way to put your contentNarrowly limit the Audience for the updates

Detailed analytics

1a

•Speaker videos

•Latest slide decks from speaking engagements

•Launches and special projects such as books and programs

•Recent articles or features in the press

•Work samples and client workScreenshots of social proof (for example, tweets from your speaking engagements)

2

Influence NetworkingStand Out of the Crowd

3

Potentially Triggers the Role of the Reciprocity

3a

Easily engages your Customers

3B

Offer Value in Discussion Groups 4

Optimize Your Personal Profile 5

Mention Other LinkedIn Members in Comments 6

Focus on Small & Local Discussion Groups

7

Develop Relationships Instead of adding Connections 8

People Connect With You Not Your Profile

9

Make sure your profile is:

• Personal, professional and not a “business logo.”

• Relevant, with direct copy and clear “next steps” to find out more about you.

• The real you, with no fake or “over-optimized” keywords.

• Targeted towards your “perfect” audience. • Attention-grabbing.• Different; you should stand out. • Filled with recommendations from others• Complete; use all available fields and values