LinkedIn MagicLinkedIn Magic

ETRCC – February 2015ETRCC – February 2015

Strategic ContextStrategic Context

Learn to use LinkedIn toLearn to use LinkedIn to Become informedBecome informed Become visibleBecome visible Become connectedBecome connected

Social Networking MindsetSocial Networking Mindset

Share !Share !

Read Read Write Write

Speak Speak Listen Listen Do Do

Work the MagicWork the Magic

http://www.linkedin.com/

Work the MagicWork the Magic

Become InformedBecome Informed Stay current (about 3Ts – Trends, Stay current (about 3Ts – Trends,

Technology, Top Leaders) by usingTechnology, Top Leaders) by using Companies (Follow / Search)Companies (Follow / Search) Hide others’ status updatesHide others’ status updates GroupsGroups Connections/TagsConnections/Tags PeoplePeople IntroductionsIntroductions Job Seeker Premium AccountJob Seeker Premium Account

Work the MagicWork the Magic

Become VisibleBecome Visible Communicate / share / demonstrate that Communicate / share / demonstrate that

you’re on top of your game by usingyou’re on top of your game by using Profile (Headline, Summary, Specialties, Profile (Headline, Summary, Specialties,

Experience, Education, Websites, URL, “Add Experience, Education, Websites, URL, “Add Sections,” Skills)Sections,” Skills)

Status BarStatus Bar GroupsGroups SettingsSettings RecommendationsRecommendations EndorsementsEndorsements Rich media linksRich media links

Work the MagicWork the Magic

Become ConnectedBecome Connected

((sizesize doesdoes mattermatter)) Build relationships with people by usingBuild relationships with people by using

PeoplePeople Export ConnectionsExport Connections IntroductionsIntroductions GroupsGroups CompaniesCompanies JobsJobs

Social NetworkingSocial Networking

Use social media to become Use social media to become known and trusted – uncover known and trusted – uncover

hidden opportunities.hidden opportunities.

Action StepsAction Steps

ReadRead WriteWrite SpeakSpeak ListenListen DoDo

Action StepsAction Steps

Become InformedBecome Informed – – Map out deliberate Map out deliberate steps to stay well informed about the 3 Tssteps to stay well informed about the 3 Ts Stay current on trends through group discussionsStay current on trends through group discussions Schedule informational interviews concerning target Schedule informational interviews concerning target

companies or topics/trends in your fieldcompanies or topics/trends in your field Learn about individuals you will be meeting with in job Learn about individuals you will be meeting with in job

interviewsinterviews Find out who the thought leaders in your field are and Find out who the thought leaders in your field are and

what they’re sayingwhat they’re saying Plan activities outside of LinkedIn to keep yourself up Plan activities outside of LinkedIn to keep yourself up

to speed.to speed.

Action StepsAction Steps

Become VisibleBecome Visible – – Communicate Communicate regularly with your networkregularly with your network Update your own status at least monthlyUpdate your own status at least monthly Comment on your network’s updatesComment on your network’s updates Participate in group discussionsParticipate in group discussions Ask / answer questionsAsk / answer questions Schedule activities outside of LinkedIn to Schedule activities outside of LinkedIn to

keep yourself visible to your network keep yourself visible to your network

Action StepsAction Steps

Become ConnectedBecome Connected – – Expand your network Expand your network strategicallystrategically Adopt a more open approach to connectingAdopt a more open approach to connecting If you exchange business cards, extend a LinkedIn If you exchange business cards, extend a LinkedIn

invitationinvitation Seek out people to meet through groups, Seek out people to meet through groups,

introductions – explain why it’s in their interest to introductions – explain why it’s in their interest to connect with youconnect with you

Identify how you can be a resource to othersIdentify how you can be a resource to others Find opportunities outside of LinkedIn to make new Find opportunities outside of LinkedIn to make new

connectionsconnections

ResourcesResources

LinkedIn LinkedIn I’m on LinkedIn: Now What?, 2nd Edition – Jason Alba I’m on LinkedIn: Now What?, 2nd Edition – Jason Alba

(@jasonalba) – Happy About, 2009 (@jasonalba) – Happy About, 2009 http://happyabout.info/linkedinhelp.php

http://www.linkedintelligence.com/smart-ways-to-use-http://www.linkedintelligence.com/smart-ways-to-use-linkedin/linkedin/

LinkedIn for Dummies – Joel Elad – For Dummies, 2008LinkedIn for Dummies – Joel Elad – For Dummies, 2008 http://imonlinkedinnowwhat.com/ (blog) (blog) http://linkedinforjobseekers.com/ (DVD for purchase)http://linkedinforjobseekers.com/ (DVD for purchase) How to Find Your Job With LinkedIn How to Find Your Job With LinkedIn

http://www.careerrocketeer.com/2009/05/how-to-find-your-job-with-linkedin.html (blog) (blog)

ResourcesResources

LinkedIn LinkedIn http://www.cio.com/article/print/474135 http://www.cio.com/article/print/474135 Top 20 LinkedIn Groups All Job Seekers Must Join Top 20 LinkedIn Groups All Job Seekers Must Join

(Career Rocketeer) (Career Rocketeer) http://www.careerrocketeer.com/2009/06/top-20-linkedin-http://www.careerrocketeer.com/2009/06/top-20-linkedin-groups-all-job-seekers.htmlgroups-all-job-seekers.html

http://linkedintuition.com/blog/the-top-5-mistakes-on-http://linkedintuition.com/blog/the-top-5-mistakes-on-linkedinlinkedin

http://www.careersolvers.com/blog/2010/01/11/linkedin-http://www.careersolvers.com/blog/2010/01/11/linkedin-job-search-tips-from-the-pros/ job-search-tips-from-the-pros/