Your guide to LinkedIn Learning

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LINKEDIN LEARNING PRODUCT GUIDE

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Your guide to LinkedIn LearningThe LinkedIn Learning centre is one of the most extensive online learning platforms available today, with access to over 13,000 videos, providing relevant, up to date instructional training on demand.

In this guide we explore the essentials to getting the best out of LinkedIn Learning – everything you

need to know from finding the right course for you, to using LinkedIn Learning as an onboarding tool

for new staff.

If you don’t currently have access to LinkedIn Learning, then consider subscribing to our Online

Business Centre. Members have licences to use LinkedIn Learning, alongside a host of other business

resources including our seminar library, weekly online coaching and business toolkits and more…

Contents

Getting started ................................................................................................................ 4

Choosing the right course for you .......................................................................... 5

Finding the right content ............................................................................................. 6

Getting the most out of the platform .................................................................... 7

LinkedIn Learning for administrators - recommend content ..................... 8

LinkedIn Learning for administrators - measure and track ....................... 9

Extra WFH Recommendations .................................................................................10

“LinkedIn Learning has been awesome for us, we had one of our admin staff take a course on app development and are well on the journey of creating our own software for an internal Continuous Improvement process that we currently pay an outside for $80K per year to manage. So, in that one area LinkedIn Learning will have saved us $80,000 and we now have a program that is ours and custom to us!”

Business Owner in North America

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LINKEDIN LEARNING PRODUCT GUIDE

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Getting startedOnce your business has purchased a subscription to the Online Business Centre, they will be given licences to access the LinkedIn Learning platform.

From here your company administrator will be able to add you to the platform, when this happens

you’ll receive an invitation to sign up.

Important!

You do not need a LinkedIn social media profile to connect to the LinkedIn Learning platform.

If you already have a social profile then you may choose to connect your two accounts for

more personalised course recommendations.

You can also choose to only have a LinkedIn Learning account, and this can be completely

separate to the social media side of the website.

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Choosing the right course for you The first thing to know about LinkedIn Learning is that every course has been verified and is presented by expert instructors.

The focus is broad and deep content across business, technology

and creative topics, and the content is constantly refreshed, with

more than 70 new courses added each week.

As you start to navigate your way around the site, consider the

following:

• Start with yourself. What is it specifically that you are looking

to improve on? What areas of your skillset need work? Be

honest with yourself.

• Think in terms of skillsets. There is a big difference between

a technical skill (eg. photography, app development) and

passive skills (eg. leading teams or conflict resolution). If

you can decide quickly in terms of the skills that you would

like to work on, you will be able to narrow this down more

effectively.

• Consider the industry your business is involved in and ensure

the course is suited, you can also search for courses within

your specific industry.

• Start small and find something that you are already

interested in. Begin with a topic or subject that you can learn

within 30 minutes, so that you will already have a win under

your belt.

• Set a goal – the platform has a function that allows you to

set a weekly goal, this will help you measure your progress

and keep you motivated and accountable.

Set a weekly goal

We’ll help you track your progress and remind you to keep learning.

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Finding the content you want The LinkedIn Learning homepage provides four easy ways to get started and discover new skills.

Recommendations: These populate and update as your

interests change, driven by data from the LinkedIn network.

Skills: Self-select and edit your skills and interests to

discover relevant courses.

Topics: Explore courses across a wide range of business,

creative and technology skills.

Search: Search for courses based on skills, subjects or

even software.

Bonus tips:

Filter by popularity, to see what everyone

else is watching, chances are that there’ll

be a good reason why a course is wildly

popular.

Trying to decide if a course is right for you? Click the overview tab on any course page then scroll

down to see the job titles and employers of professionals

who’ve watched that course.

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Getting the most out of the platform

Download the LinkedIn Learning Mobile app

This allows to you download the content to view it offline

without the need for Wifi/broadband, so you can take

your learning with you anywhere. You can also download

lessons as audio only podcast so you can listen along while

in the car or out exercising.

Download the mobile app - available on Google play app store.

Use the Personalised Course Recommendations

Consider utilising the LinkedIn Learning personalized

course recommendations. If you turn on this feature then

the website will analyse the content that is getting viewed

by your colleagues and your connections and will make

suggestions relevant to you. Pay careful attention to this as

over time it gets smarter and smarter to the content that

you like and are more likely to enjoy watching.

Just in time learning

The Concept of Just in Time Learning is extremely beneficial

in todays fast paced world, this is essentially the ability

to watch bite sized videos and apply the skills you learn

straight to your job.

For example if you are working on an excel document then

you can watch the ‘PivotTables for Beginners’ training and then

apply that knowledge directly to your business document.

Put this tip into practice:

Find opportunities for ‘just in time’ learning

using two- to three-minute videos. For

example, quickly learn how to create a

pivot table in Microsoft Excel or how to

initiate a difficult conversation.

Pro tip:

Before you add learners to LinkedIn Learning, send an announcement email to communicate its

benefits and to let your learners know that an activation email is coming soon.

Manage your learnersAdd learners conveniently:

• One by one: Easily add

learners by providing

their names and email

addresses, then assigning

them a role (admin or

learner).

• Bulk upload via CSV:

Quickly add or edit

multiple learners at once.

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LinkedIn Learning for administrators – curate content Staff onboarding and engagement

Curate and recommend contentEdit and recommend a Learning Path

Company administrators have access to advanced tools to further develop the

platform to suit their own business.

Administrators can use a feature called “learning paths” to recommend content

to their staff. You can even set this up as part of your onboarding process for

new hires.

Encourage staff to share courses they enjoyed with each other and reflect on

what they have learnt.

A Learning Path is a role- or competency-

based series of courses that helps prepare

learners for a specific job or to stay up to

date with skills needed to excel in a current

position.

LinkedIn Learning provides a set of Learning

Paths specifically curated by our content team.

View them at the bottom portion of the

Explore tab.

To edit an existing Learning Path:• Select Content in the navigation bar

• Select the Explore tab

• Click one of the Learning Paths at the

bottom of the page

• Select Duplicate

To create a new Learning Path:• Select Content in the navigation bar

• Select the Learning Paths tab

• Select Create new Learning Path

• Select Add courses and search for a

course of interest

Pro tip:

When recommending a course, you can

include a custom message or assign a

due date.

Pro tip:

At UBT we advocate

our staff devote an

hour a week on

Friday afternoon to

upskill via LinkedIn Learning

by at the end of a busy week.

We call this “Free Up Friday”.

Consider setting up different

promotions internally with your

staff to encourage them to use the

platform.

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LinkedIn Learning for administrators – measure and trackAdministrators also have access to measure and track how well the tool is working for your business.

Use the various dashboards to easily measure adoption rates,

trends and download statistics for internal reporting.

Pro tip:

Set clear objectives before

launching LinkedIn Learning and

be sure to gain alignment with

key stakeholders.

Measure adoption and engagementThe Reports tab helps you to easily measure learner adoption and engagement with:

• At-a-glance analytics. Quickly see how adoption and engagement are trending.

Using the filters to see the data by specific time periods.

• Downloadable reports. Export more detailed information into Microsoft Excel,

so you can easily share reporting data with key stakeholders.

94%94% of

employees say

they would stay

at a company

longer if it

invested in their

learning and

development.

Source: 2019 Workplace Learning Report LinkedIn Learning.

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Extra WFH recommendations! Amid the current pandemic, LinkedIn Learning offers a valuable window of opportunity. If your staff have more downtime available, then why not encourage some valuable upskilling and personal development?

For those working from home we’ve put together a curated list of recommended courses on

productivity, managing teams remotely and more!

The Value of Working Remotely:

View course

Enhancing Resilience: View course

Managing Teams: View course

Learning Zoom: View course

Performing Under Pressure: View course

Time Management, Working from Home: View course

Managing Stress for Positive Change: View course

Managing Remote Workers: View course

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Are you ready for unlimited access to over 13,000+ online courses taught by real-world

professionals?

Get the best online learning solution for your business.

Subscribe to the UBT Online Business Centre for access to the LinkedIn Learning

platform, the Seminar Library, weekly Online Coaching videos and more…

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