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TRANSCRIPT
Democratising Algo Trading
Automated trading without programming
Tradeworks offers intuitive and simple-to-use trading technology which enables individual traders of FOREX/CFDs to easily design, test, deploy and analyze the performance of automated trading strategies without any need for programming.
Established in 2013, Tradeworks is a privately held company founded by entrepreneurs from the financial industry driven by a shared ambition of reshaping the world of online financial trading through innovative financial trading technology.
Our mission is to design, build and operate intuitive and simple-to-use trading technology that empowers individual financial traders to optimize their trading results.
Driven by our core values of honesty, reliability, integrity and innovation, Tradeworks aims to help retail FX traders to trade more consistently and profitably.
TRADEWORKS INTRODUCTION, DECEMBER 2016
The Retail FX Industry Problem
The retail FX industry will benefit greatly from low-cost software that enables retail traders to trade more consistently and thereby extending their LTV.
Online FX brokers are selling a highly commoditized product with very few options for differentiation. The marketplace is heavily overcrowded leading to excessively high CAC.
Meanwhile, limited access to powerful trading technology leads to premature ‘trader burnout’ with detrimental effects on the LTVs of the broker‘s customers. The CAC / LTV ratio is a marketwide concern and appears to be unsustainable as is.
Conclusion
The broker business model is challenged
TRADEWORKS INTRODUCTION, DECEMBER 2016
Trends in Retail FX
Traders across the globe all face the same 3 challenges:• Abundance of data creates information overload• Emotions drive poor trading decisions• 24-hour nature of FX markets make efficient human
trading impossible
The answer is automated trading systems. While about 75% of the institutional FX trading volume is automated, automation only accounts for about 30% of the retail volume.
Trade automation among retail FX traders is inevitable
Institutional
Retail
Adoption of automated FX trading
(% of total volume)80
70
60
50
30
20
10
2004 2007 2010 2013
TRADEWORKS INTRODUCTION, DECEMBER 2016
Tradeworks aim to narrow this gap by enabling retail traders to trade more consistently, without emotions – also while sleeping or at work.
• Unlimited information processing• Unemotional trade execution for trading around the clock • No programming needed• Complex Event Processing technology• No downloadable software
The Tradeworks Solution
• Intuitive, simple interface • Innovative risk management tools• Accurate built-in back-testing• Instant strategy performance analysis• Access anywhere, anytime, also on mobile• No VPS required
TRADEWORKS INTRODUCTION, DECEMBER 2016
FX Trade Automation technology
Powerful trade benefits for the retail FX trader
Benefits for brokers
Attract new clients
Raise first funding
Increase flowRe-activate
dormant clients
Increase Profits
By offering Tradeworks as a value add towards leads, brokers are able to differentiate themselves and stand out and thereby attract additional clients.
Brokers may ask clients to fund their accounts with a certain amount to get free access to Tradeworks. This helps raise first funding.
Rule-based trading via Tradeworks helps clients avoid massive drawdowns due to spontaneous and foolhardy trading decisions. This is key to helping clients trade more and longer thus helping to increase the client life-time value.
Sitting on a pile of dormant clients?Often re-activating them is more cost-efficient than having to attract newones. Use Tradeworks as the bait toawaken them.
TRADEWORKS INTRODUCTION, DECEMBER 2016
100% Regulatory Compliance: Pure technology offering. Price of product not commission based. No conflicts of interest.
Tradeworks Partnership Package
Product customization
No costly trade system integration
required.
Custom designed login page on:
https://yourname.tradeworks.io
Users are limited to trade solely
with the partner.
Extensive end-user support
Email, chat and phone support
Access to Help Centre on http://support.tradeworks.io
Access to feedback forum onhttp://feedback.tradeworks.io
Extensive ‘getting started’ and
online training video catalogue
Partner support and training
Partner has access to a dedicated
support team via email, chat and
phone.
Online training webinars for part
ner’s marketing, sales, support &
back office teams.
BROKER LOGO
TRADEWORKS INTRODUCTION, DECEMBER 2016
Customized API Portal for seamless customer sign-up
TRADEWORKS INTRODUCTION, DECEMBER 2016
1. Client configures strategy in Tradeworks. 2. Broker streams price updates via MT4 Server
to MT4 terminal and Tradeworks. 3. Tradeworks monitors client’s strategy and
sends trade order back to MT4 Server. 4. Client’s open position can be seen in MT4
terminal and in Tradeworks. 5. Closed trades are included in strategy
performance analysis in Tradeworks.6. Broker can easily see trades from Tradeworks
in MT4 Manager.
How Does It Work?
Trader Broker / Bank
Orders
Price updates
Strategy Orders
Price
updatesInformation
Tradeworks generates trades this way:
TRADEWORKS INTRODUCTION, DECEMBER 2016
linkedin.com/company/tradeworksfintech
+357 99 759 660
www.tradeworks.io
Contact Us