linkedin inmail overview

11
InMail Most credible way to directly reach anyone on LinkedIn February 2013 ©2012 LinkedIn Corporation. All Rights Reserved.

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Get the most out of InMail to reach key decision makers, subject matter experts, and prospects on LinkedIn. (last updated 2/26/2013)

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Page 1: LinkedIn InMail Overview

©2012 LinkedIn Corporation. All Rights Reserved.

InMailMost credible way to directly reach anyone on LinkedIn

February 2013

Page 2: LinkedIn InMail Overview

2

What is InMail?

©2013 LinkedIn Corporation. All Rights Reserved.

InMail is a message you can send directly to another LinkedIn member you’re not connected to. InMail messages come with most Premium accounts, or can be purchased in batches of 1, 3, 5, or 10.

You can reach out to any LinkedIn member you’re not connected to by clicking ‘Send InMail’ button

Note: InMail feature is not be available for reaching out to a LinkedIn member who has opted-out from receiving an InMail messages.

Page 3: LinkedIn InMail Overview

3

In what situations should you use InMail?

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Consider using InMail when you need to reach out to…

– Passive candidates you may want to hire

– Sales leads you may want to open up new sales opportunities

– Subject matter experts you may want to approach for their knowledge

– Decision makers you may want to start new business conversations

– Executives you may want to get connected professionally

In short, InMail is a powerful tool for reaching out to people of your interest whom you’re not connected to on LinkedIn

Page 4: LinkedIn InMail Overview

4

What are the benefits of using InMail?

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Direct access: Reach person of your interest directly, even if you don’t know their contact information.

YOU LINKEDIN MEMBER

?Without InMail

With InMail

Page 5: LinkedIn InMail Overview

5

What are the benefits of using InMail?

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Additional credibility: InMail messages will be associated with your LinkedIn profile, providing your recipient with additional credibility and information about yourself.

Your InMail message will appear in following places and will be associated with your LinkedIn profile:

• Recipient’s LinkedIn inbox

• Recipient’s homepage (as an alert)

• Recipients email inbox, for members who have enabled InMail email alert

Page 6: LinkedIn InMail Overview

6

What are the benefits of using InMail?

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Risk free: If your InMail does not get a response in 7 days, InMail credit gets refunded back to your account.

Page 7: LinkedIn InMail Overview

7

How do I send an InMail message?

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Select category of your InMail message2

Compose your message3

Click ‘Send InMail’ button on Profile or Search page

1

Page 8: LinkedIn InMail Overview

8

Quick Tips: Getting the most out of InMail message

©2013 LinkedIn Corporation. All Rights Reserved.

Keep it brief and reference common connections– Messages with 100 to 150 words tend to work best– Start a conversation rather than trying to seal the deal immediately– Leverage your network and common threads to increase your credibility

LinkedIn will let you know if you have

somebody in common with the recipient

Page 9: LinkedIn InMail Overview

9

Quick Tips: Getting the most out of InMail message

©2013 LinkedIn Corporation. All Rights Reserved.

Check out suggested profiles– See if there are more people you may want to reach out to by looking through

suggested profiles

There may be people you may also want to reach out to

David Pearson

Tom Adams

Richard Jackson

Page 11: LinkedIn InMail Overview

11©2013 LinkedIn Corporation. All Rights Reserved.