LinkedIn For Professionals

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Learn how to build a killer profile, build your network, and leverage the power of LinkedIn.

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  • 1. LinkedIn For Professionals
    2.4.2011
    **All information contained herein and in discussions is deemed confidential**

2. You get what you put into it
The key to social media is
3. LinkedIn News
LinkedIn is going public!
Filed a registration statement with the SEC for a proposed initial public offering of its Class A common stock
Is Facebook next?!
4. Why Use LinkedIn?
Manage your professional brand
Network
Share your expertise and knowledge
Uncover opportunities
www.avsgroup.com
5. How Does It Work?
Set up a profile
Build your network
Leverage your network
www.avsgroup.com
6. Build a Killer Profile
www.avsgroup.com
7. 8. Profile Tips
Use a professional, timely photo
Fill out your profile information
Really express your personal brand in your summary
Use an email address you check frequently
www.avsgroup.com
9. Profile Tips
Custom Web site
www.avsgroup.com
10. Profile Tips
Add a vanity URL
www.avsgroup.com
11. Profile Tips
Connect to your Twitter account
Display your Twitter account or not
Share tweets in your LinkedIn status
Show rich link display
www.avsgroup.com
11
12. Profile Tips
Add sections
Certifications
Languages
Patents
Publications
Skills
www.avsgroup.com
12
13. Profile Tips
Import your resume
Resume Builder
www.avsgroup.com
13
14. Privacy
14
www.avsgroup.com
15. Privacy
Who can view my profile?
Can people see that I viewed their profile?
What privacy settings are available to me?
16. Leverage LinkedIn
www.avsgroup.com
17. Leverage LinkedIn
Ask Questions
Search Answers
Answer questions
www.avsgroup.com
18. Leverage LinkedIn
Ask for recommendations
www.avsgroup.com
18
19. Leverage LinkedIn
Join groups
Start & follow discussions
www.avsgroup.com
20. Leverage LinkedIn
Applications
Company Buzz
Reading List by Amazon
Portfolio Display
www.avsgroup.com
21. Leverage LinkedIn
Invitations
Introductions
Messages
InMail
www.avsgroup.com
21
22. Leverage LinkedIn
Find a Job
Include link in your email signature
Write guest blog posts and include a link
Set your profile to Full View
Check out the company
See where others with your skills work
Research your interviewer
23. Leverage LinkedIn
Find a Job
Upgrade your profile to Job Seeker
$29.95/month
Job Seeker Badge
Featured Applicant
Introductions
See who has viewed your profile
Send InMail
24. LinkedIn Etiquette
www.avsgroup.com
25. LinkedIn Etiquette
How do I invite people to connect with me?
Search by name
Search by email
Import your contacts
www.avsgroup.com
26. LinkedIn Etiquette
Do I accept an invitation from someone I dont really know?
27. LinkedIn Etiquette
Should I send invitations to people I dont know?
www.avsgroup.com
28. LinkedIn Etiquette
How do I get recommendations?
www.avsgroup.com
29. LinkedIn Ads
29
www.avsgroup.com
30. LinkedIn Ads
Destination: URL or Page on LinkedIN
Headline
75 character description
Image
Create variations to test copy, photos, offers
31. LinkedIn Ads
Target by:
Country, state, metro area
Company name or category
Job title or job category
Group
Gender
Age range
www.avsgroup.com
31
32. LinkedIn Ads
Budgeting
PPC or CPM
Daily budget (min $10)
Continuously or cutoff date
Reporting
Clicks
Impressions
CTR
Avg cost-per-click
www.avsgroup.com
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33. New Features
LinkedIn Skills
LinkedIN Swarm
InMaps
Resume Builder
Video sharing
www.avsgroup.com
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34. Just For Fun
Extensive experience
Innovative
Motivated
Results-oriented
Dynamic
Proven track record
Team player
Fast-paced
Problem solver
Entrepreneurial
www.avsgroup.com
34
35. LinkedIn For Professionals
2.4.2011