LinkedInfor Networking &

SalesPresentation to Consolidated InsuranceDavid Zak - VP, Economic Development

Greater Springfield Chamber

Facts 45M users (August 12, 2009) 331M page views (June 2009) Valued at $1B (2008) Profitable for 2 years

Networking

Basic ◦ Signing in and out◦ Creating a basic profile + filling it out

Picture Title | Work Exp | Summary Websites | Interests | Groups & Assoc | Honors Interested In

◦ Developing network Accepting connections Searching people | finding connections

◦ Using LinkedIn email

Level 1 Proficiency

Intermediate◦ Advanced profile

Using applications Asking for/giving

recommendations Custom URL

◦ Increasing connections Connection farming Company farming

◦ Joining groups◦ Using status effectively

Updating status with effective content

Commenting on others’ status

Level 2 Proficiency

Level 3 Proficiency Advanced

◦ Promotion Email signature, website,

biz card◦ Company page (creation)◦ Advanced groups

Group commenting Group creation

◦ Events◦ Social media addition

+ integration◦ Relationship building

Advanced people search Using LinkedIn Updates Touching base

Level 4 Proficiency

slideshare.net youtube.com google.com

◦ linkedintelligence.com twitter.com LinkedIn Answers

Resources

David Zak http://www.linkedin.com/in/davidzak http://bit.ly/seblog 937.631.5315 (cell/text)

Thank You