linkedin for lawyers at opportunity hub (10.28.14)
DESCRIPTION
This is the presentation that I gave in front of a group of attorneys at Opportunity Hub on Oct. 28th, 2014. If you are a new business owner or entrepreneur solo practitioner, download this presentation to learn why you should be on LinkedIn and how to make the most of it.TRANSCRIPT
LINKEDIN FOR LAWYERS
DAR’SHUN KENDRICK, ESQ./M.B.A
DK MEDIA GROUP, LLC DBA SOCIALPROF
(404) 919-0660
PRESENTED BY DK MEDIA GROUP, LLC D/B/A SOCIALPROF
• ONLINE MARKETING CONSULTING FIRM FOR ATTORNEYS AND ELECTED OFFICIALS WITH THE GOAL OF BEING PROFESSIONAL. PROFITABLE. & PROFICIENT. (WHILE YOU SLEEP)
• MY STORY: FROM LAWYERING TO ADVERTISING
• DISCLAIMER: WITH ANY ADVERTISING, CONSULT YOUR STATE BAR RULES ON ADVERTISING AND PROFESSIONALISM (GA STATE BAR RULES 7.1-7.5 ON WWW.GABAR.ORG)
WHY SHOULD YOU LISTEN TO ME?
• 2 B.A.S (POLITICAL SCIENCE/COMMUNICATIONS) FROM OGLETHORPE UNIVERSITY [2004]
• LAW DEGREE FROM UNIVERSITY OF GEORGIA [2007]
• MASTER IN BUSINESS ADMINISTRATION FROM KENNESAW STATE [2011]
• LINKEDIN CONNECTIONS- 5,135 (TOP RANKED PROFILE OUT OF ALL ATTORNEY CONNECTIONS, NO. 7 OVERALL)
• TWITTER- OVER 2,000 (GROWING AT A RATE OF 4-5 PER DAY)
• INSTAGRAM- OVER 1,600 (IMPLEMENTING NEW STRATEGY TO INCREASE FOLLOWERS)
• FACEBOOK- OVER 4,000 (NEW FACEBOOK PAGE COMING SOON…)
WHAT IS LINKEDIN?
LINKEDIN IS…
• ONLINE NETWORKING PLATFORM FOR [BUSINESS] PROFESSIONALS
WHAT IS NOT LINKEDIN?
• OR ANY OTHER “SOCIAL” NETWORKING PLATFORM
GEORGIA STATE BAR RULES• RULE 7.1
• RULE 7.2
• RULE 7.3
• RULE 7.4
• RULE 7.5
• SOURCE: WWW.GABAR.ORG
DISCLAIMERS
1. I PRACTICE A VERY SPECIALIZED AREA OF LAW. ADJUST ACCORDINGLY.
2. LINKEDIN, LIKE MOST ADVERTISING, TAKES TIME.
3. I HAVE A LINKEDIN PREMIUM ACCOUNT.
STEP 1: COMPLETING YOUR PROFILE
• LINKEDIN TELLS YOU WHEN YOU HAVE A COMPLETED PROFILE AND SUGGESTS WHEN YOU SHOULD UPDATE
• REMEMBER TO USE “BUZZ WORDS” IN YOUR PROFILE THAT NON-LAWYERS CAN FIND
• UPLOAD DOCUMENTS AND OTHER PROFESSIONAL ACCOMPLISHMENTS (MINI-WEBSITE)
• WRITE A CATCHY NAME
• USE A PROFESSIONAL PROFILE PIC
STEP 2: USE YOUR PROFILE.
• BEFORE YOU POST, WHAT ARE YOU TRYING TO ACCOMPLISH?!
• ACT & ACT CONSISTENTLY.
• PROMOTE YOUR LINKEDIN PROFILE. (DOWNLOAD & SHARE)
• ENGAGE. (RESPOND, JOIN OR START A GROUP, BLOG)
STEP 3: UPDATE YOUR PROFILE
• GENERAL RULE: WHENEVER SOMETHING ABOUT YOU OR YOUR FIRM CHANGES, UPDATE LINKEDIN JUST LIKE YOU WOULD YOUR WEBSITE. (EVENTS, ADDED STAFF, PRESENTATIONS, ETC.)
WHAT YOU WILL LEARN WITH MORE CONSULTING
LINKEDIN COMPANY PAGES
IT HAS A SEPARATE FUNCTION AND STRATEGY AND CAN BE USED
TO GAIN FOLLOWERS THAT MAY NOT BE INTERESTED IN YOU AS A
PERSON
LINKEDIN PREMIUMHOW TO TAKE FULL ADVANTAGE
OF LINKEDIN PREMIUM MEMBERSHIP
LINKEDIN BLOGGINGUSING THE LINKEDIN BLOG TO BECOME A SUBJECT MATTER
EXPERT AND BE FEATURED ON LINKEDIN BLOG
FOLLOW UP RESOURCES• LINKEDIN-
WWW.LINKEDIN.COM/IN/DARSHUNKENDRICK
• TWITTER- @DARSHUNKENDRICK
• FACEBOOK- WWW.FACEBOOK.COM/DARSHUNKENDRICK
• INSTAGRAM- @DARSHUNKENDRICK
• WEBSITE- COMING SOON.
• SLIDESHARE ACCOUNT- WWW.SLIDESHARE.NET/SOCIALPROF
• BLOG- WWW.SOCIALPROF.WORDPRESS.COM
• CONTACT- DAR’SHUN KENDRICK
• (404) 919-0660
• *CARD TO SIGN UP FOR ENEWSLETTER
THANK YOU!DAR’SHUN KENDRICK, ESQ./M.B.A
(404) 919-0660 (OFFICE)
(404) 697-8006 (CELL)