linkedin for job searching & business at the renaissance unity jobs club
TRANSCRIPT
Welcome to
LinkedIn for Job Searching (& Business)Saturday, April 18, 2015
LinkedIn is the #1 professional networking site for
job seeking and business professionals. If you're
just getting started on LinkedIn and need some
help - or if you're on LinkedIn but not sure if you're
using the site the right way, this session is for you.
Let’s Connect: www.linkedin.com/in/brendameller
2
Let’s Learn About LinkedIn
• Introductions
• LinkedIn 101
– What is LinkedIn?
– How to Get Started on LinkedIn
– Tips and Tricks
– Resources
• Q&A
3
Introductions
4
Assistant Vice President of
Marketing
Dual MBA/MS in Marketing Student
Coffee / Pie / Chocolate Lover
A LinkedIn Ambassador
LinkedIn Reminders…
• Company rules / policies
• LinkedIn will change…
again
• Everyone has a different
comfort level
• Listen, learn, consider…
then decide
5
Who are you?
What do you hope to learn today?
6
What is ?
• Professional networking site:
– Launched in 2003 (Me: 2006)
– 347 million, 200 countries*
– 40% check in daily**
– Every Fortune 500 company*
– Avg connections:
• Per CEO: 930 connections**
• Per US woman: 101**
• “Connections”
7
*Source: LinkedIn.com
** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
NOTE: LinkedIn is technology.
Technology is NOT perfect.
What’s So Great About LinkedIn?
Virtual rolodex
Purely professional
Working professionals and in transition
Companies and people
3 degrees of connections
Demonstrate your expertise
8
How to Get Started
on LinkedIn
© 2015 Walsh College9www.linkedin.com/in/brendameller
Three Areas(for beginners)
1. Create a FREE Account
2. Build Your Profile
3. Invite and accept connections
10www.linkedin.com/in/brendameller
A QUICK POLL…
Are you on LinkedIn?
11
1. Create a FREE Account
12
• Your connections will see your email address IF you connect
• You can associate multiple emails (home, work) to your account
2. Build Your Profile
Pick One:
Build Your Profile
OR
Invite and Accept
Invitations
13
DO BOTH
Build Your Profile
AND
Invite and Accept
Invitations
14
• Snowball effect
• Your profile will always be “in progress”
My suggested profile checklist
1. Photo Professional (no baseball caps, no sunglasses)
Pleasant / smiling
Head & shoulders
2. Headline: Your current job title.
BONUS: add a slogan or descriptive
phrase. Or a goal.
3. >10 connections shows you are active
4. Simplified URL
5. Websites: use all 3 links
Your company website
Blog
Association website
15
1
2
3
4
5
#5
HINT: click “Edit,” choose “Other”
and type in description.
My suggested
profile checklist
6. Professional summary statement
7. Experience
8. Recommendations from 2+ different
connections
16
7
6
8
My suggested profile checklist
(continued)
9. Endorsements
10.Groups
17
9
10
© 2015 Walsh College18 18
Any Overachievers?
To achieve “All-Star”• Your Industry and Location
• An up-to-date Current Position (with
a description)
• Two Past Positions
• Your Education
• Your Skills (minimum of 3)
• A Profile Photo
• At least 50 Connections
TIPS: Character Limits
• Headline: 120 characters
• Professional Summary: 2,000 characters
• Status Update: 600 on LinkedIn (only 140 if
sharing on Twitter)
Source: https://www.linkedin.com/pulse/maximum-linkedin-character-counts-2015-andrew-foote
19
© 2015 Walsh College20
3. Invite and Accept Invitations1. In search box,
type in name.
Inviting Someone to Connect
© 2015 Walsh College21
ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
BONUS: be helpful.
Create social media karma.
People Search
22 22© 2015 Walsh College
People Search
23 23© 2015 Walsh College
Should You Accept?
• Via “INBOX”
• Hover over “Accept”
and click arrow
• Click “Reply (don’t
accept yet)
• Reply with Hi
(firstname), Thanks
for the invite. Have
we met?
24
Six Tips for Business Professionals(beginners)
1. Join “Groups” on LinkedIn
2. Give and request recommendations
3. Add skills, click to “endorse” skills
4. Add LinkedIn URL to your email signature,
résumé, business card
5. Update Your Status Frequently
6. Using LinkedIn by Need Type
25
© 2015 Walsh College26
1. Join “Groups” on LinkedIn
Associations
1. Join groups where you
have professional
memberships.
2. Join college, alumni
groups, former
employers.
3. Join professional
interest groups to
network with like-
minded professionals
in your industry.
Industry Groups
© 2015 Walsh College27
2. Recommendations = Highly Visible Kudos
Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.
1. Give someone in your network a recommendation.
2. Request recommendations. Aim for 2-3 minimum.
www.linkedin.com/in/brendameller
© 2015 Walsh College28
3. Endorsements: Quick, but Telling
1. Consciously endorse someone in your network.
2. Review your endorsements.
Add Skills & Expertise to Your Profile Click to Endorse Your Connections
© 2015 Walsh College29
Endorsements:
Change Your Focus, Change Your Results
October 2013 May 2015
4. Add LinkedIn URL to your email
signature and business card
30
HOW TO ADD LINK?
1. Go into your email and find the link
to adjust your account settings.
Typically this is referred to as
“Email Signature”
2. Add the logo with hyperlink to your
LinkedIn URL or simply the text.
Ex: www.linkedin.com/in/brendameller
5. Update Your Status Frequently
Your status
31
1. Update your
status
TODAY.
2. Update your
status once
per week.
32
Suggested Status Update BONUS
Conferences, workshops, etc.
attended
ADD: what you LEARNED
Job opening at your company, in
your network
ADD: any insight into applying
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
Networking or other professional
events you plan to attend
ADD: why you are attending
BONUS: LinkedIn Tips ADD: the text “please click to
share”
6. Using LinkedIn to Find Prospects
• If you’re initiating…relationship first, connect
second
• If they’re seeking you… be ON LinkedIn
– Answer questions in groups, add keywords to your
profile
– Recommendations, endorsements
– Go where your sales leads are (Groups, etc.)
33
6. Using LinkedIn to Find A New Career
• Modify broadcast settings
• Tap into your network for “warm” introductions
• Jobs Board
• Groups
34
6. Using LinkedIn to Market Your Company
• Company Page
• Groups
Ambassadors
35
Resources & Getting Help
Using LinkedIn
© 2015 Walsh College36www.linkedin.com/in/brendameller
My Blog –Q&A
http://15minutesadayonlinkedin.blogspot.com/
• Shhh.... Hiding Profile Updates
• Getting Started on LinkedIn for the Graduating High School Student
• LinkedIn for Executives: How Do You Stack Up?
• Is Your Company on LinkedIn? It Should Be.
38
Long Form Post (aka “Pulse,” or your LinkedIn Blog)
39
https://www.linkedin.com/today/author/8368819
40
I’m at Walsh College
• Business and business IT degrees and
certificate programs
• Graduate gateway instead of standardized
entrance exam (GMAT or GRE)
• Focus on communication skills
• $300,000 in annual scholarships for new
students
• Focused on student service:
– Academic Advising
– Faculty (connections, small class sizes)
– Career Services
• Reputation Matters: ask around
41
Q&A
42
Brenda MellerAssistant Vice President of Marketing
www.linkedin.com/in/brendameller