linkedin for business growth july 2012
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For Business GrowthJuly, 2012
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Agenda
• Introduction• Objectives• Why Use LinkedIn?• Ways to Use LinkedIn• Questions
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Why Use LinkedIn?
“People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
-- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D
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Objectives of this Session
• Enhanced knowledge of why LinkedIn, and social networks are important
• Learn ways to use LinkedIn strategically, rather than just “being there”
• Begin thinking about the creation of a plan for developing and using your network effectively
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About LinkedIn:
• A business-oriented social networking site• An interconnected network of professionals in
more than 170 industries and 200 countries• A social network where the average age of the
LinkedIn user is 41• A social network in which the average salary is
$110,000• Men and the 24-35 year-old demographic are
more likely to use LinkedIn
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Ways to Use LinkedIn
• Increase your visibility– By adding connections, you increase the likelihood
that people will see your profile first when they’re searching for someone to hire or do business with
– In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
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Ways to Use LinkedIn
• Increase your ability to connect– Include past companies, affiliations,
interests and education– Add your LinkedIn profile link to e-mail
signatures and online profiles– http://www.linkedin.com/in/marijeanjaggers
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Good Invitation to ConnectAs you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there.
Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes.
As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more.
Warm regards,
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Steps to Take Today
• Upload your e-mail contacts from all sources• Get your profile to 100% by completing all of
your information and adding a photo• Develop a keyword-rich professional headline• Rename the default “Website” and “Blog”
settings to personalized names• Add your Twitter account
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Steps to Take Next Week
• Write a recommendation for a colleague, partner or friend (and hope they return the favor)
• Create a schedule for yourself to ask one new person a week for a recommendation
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Ongoing Steps to Success
• Going forward, each time you get a new contact’s card, enter them in
• Each week, spend about 10 minutes researching new, desired contacts or prospect companies
• When necessary, UPDATE your profile and keep it current
• Add applications like SlideShare and Tweets to make your profile more valuable to your contacts
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Questions?
Thank You!
www.jaggerscommunications.com
http://www.linkedin.com/in/marijeanjaggers