linkedin for business

for Business

© LinkedInexpert.se 1

Lets discuss three questions:

1. Why LinkedIn?

2. How to be found?

3. How to generate business?

Facts LinkedIn Corporation

About LinkedInWelcome to LinkedIn, the world's largest professional network with 380+ million members in over 200 countries and territories around the globe.

MissionOur mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.

Company InfoLinkedIn started out in the living room of co-founder Reid Hoffman in 2002, and it officially launched on May 5, 2003.


Europe: 84 million members

For Marketing

Build relationships between your brand and the world’s

professionals.

For Sales

Identify and engage prospects, build your sales pipeline, and increase social selling.


For Recruitment

Unlock the full power of the LinkedIn network to find and attract quality passive talent.

for Business

LinkedIn has great products butdon’t train professionals.

LinkedInExpertAll you need to know about LinkedIn

Provides training and tailored services.

LinkedInexpert.se copyright 4

Is the percentage of C-levelexcutives reached on

Facts

About Olle Leckne

A pioneer with a professional network of 3 500+ connections. Became an expert by using LinkedIn to establish and grow several of his own companies. Founder of LI Sverige, one of the largest LinkedIn groups in Sweden. Worked for IBM with sales and financing of mainframes. Formerly involved in the establishment of Capgemini in Asia-Pacific and IkanoBank in Sweden.

Mission

Enabling and empowering business professionals and companies to use LinkedIn effectively to reach their goals.

About LinkedInexpert

Linkedinexpert consist of team of people who have used LinkedIn professionally since 2004. Linkedexpert offers classroom training and professional services for corporate change programs.

Clients: KPMG, Manpower, Grant Thornton, Visma, HiQ, PwC, EY, SuperOffice, DNB, Nordea, Pro4u, TRR, FirstReserve © LinkedInexpert.se 5

FINDS

Companies

FINDS

Individuals

MANY SEARCHES …EVERY DAY…



Are you happy with yourprofile? You better be.

You are LinkedIn’ed!

Marketing


When searching the individual LinkedIn profile is found

When advertising individuals and companies increase

visibility in the target group and attract business

opportunities.


Indirect marketing as the company page becomesvisible from the profile

Marketing

Many that view and visit profiles are interested to know which company the person works for and most probably they will end up visiting the company page

LinkedIn Company page


Followers are

2,5 times more

likely to recommendthe company and it’sproducts & services

1,5 times more

likely to purchase the companys products & services

When followers commentcompany page updates it is seen in their network too.

Why Social Selling is important

11

The buying process has changed a lot!

of

B2B is influenced

by

social media

of

Purchase decisions

prior to sales are

involved

of

Cold calls

don’t work

© LinkedInexpert.se


SEARCH and SELECT The Right Persons

CONNECTGet to know

RELATIONSHIPBook a meeting

Find high quality leads• 380 million business people• Lead Builder• Search in your target group• List your ideal customers• Identify the right prospect• Select the best entry

Save time and money

Du

When prospecting and connecting

… the benefit is that you cansee how you are connected

.. and choose the best wayto be introduced och connect

That is not possible whenyou google and visit a traditionall webpage on internet.


Where are you and your collegues?

Basic level

• Search

• Professionalprofile

• Trustworthy

Advanced level

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Viewothers

• Profile is found(relevant keywords)

• Attracts interest

Search and connect

• Targeting

• Advanced search

• CRM/Taggning

Leads ochprospects

• Insight leader

• Groups

• Company page

• Top of mind

Social selling and content marketing

Profile

Contactlist

KateBill

Beginner Mature Expert

David

3 benefits

• Become Top-of-mind => Potential clients

call when they think of/need your

services

• Advanced search => Find right

prospects

• LinkedIn as sales tool => Book warm

meetings instead of cold calls


for Business

For more information

Linkedin.comProvides the professional playground

LinkedInexpert.seProvides training and tailored services to empower individuals and companies to reach their goals on the playground

[email protected]

Tel 0733 905611


mailto:[email protected]