linkedin essentials for lawyers

46
ESSENTIALS FOR LAWYERS Denise Beecroft www.marketingbuzz.com.au

Upload: denise-beecroft

Post on 15-Apr-2017

31 views

Category:

Documents


3 download

TRANSCRIPT

ESSENTIALS FOR LAWYERS

Denise Beecroft

www.marketingbuzz.com.au

WHAT YOU’LL LEARN…

1. Linkedin – what is it?

2. Why use it?

3. Tips on building a great profile

4. Privacy and other essentials

Help people clarify their positioning through better communication

WHO AM I?

Commonly used by professionals

The ‘relationship builder’

Helps you connect & communicate

Searchable

News feed – link to your blog

DO YOU NEED LINKEDIN?

Online and social media technologies provide a dimension of fluidity and flexibility that is not otherwise possible.

In an agile market for services, it is important that women capitalise on as broad a range of marketing techniques as possible in creating an active personal brand, including the use of technology that optimises engagement with potential clients

Lee-May SawPresident

3 KEY ELEMENTS OF YOUR PERSONAL BRAND

1.Be Authentic

2.Be Visible

3.Be Consistent

• Sending a message to anyone

• Sending more introductions

• Viewing more LinkedIn profile information through Advanced Search

• Seeing exactly who has viewed your profile

• Perform a reference check on someone

FREE VS PAID

WHO HAS VIEWED YOUR PROFILE?

Company & Personal Linkedin Profiles

3 WAYS TO USE LINKEDIN

1.Your profile (resume)

2.Connections

3.Participation

THE ROADMAP

• What’s your purpose?

• Who are your audience?

AN ‘ALL STAR’ RATING

• your industry/sector and your business postal code

• a current position with a description

• two more positions (either current or previous)

• your education

• at least five skills

• a profile photo (a professional one)

• at least 50 connections

https://www.linkedin.com/in/antoinettebraks?authType=OPENLINK&authToken=0syF&locale=en_US&srchid=493057491456186260577&srchindex=1&srchtotal=27654399&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A493057491456186260577%2CVSRPtargetId%3A34124146%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3AOPENLINK

Use an inviting photo of yourself - & an interesting background

Profiles that include a photo 14x more likely to be viewed - Linkedin

https://au.linkedin.com/in/denisebeecroftatmarketingbuzz

LJ

Describe yourself using relevant keywords

• Successful• Driven• Leadership• Strategic• Extensive

experience

• Motivated• Creative• Enthusiastic• Track Record• Passionate

AVOID BUZZWORDS & CLICHES:10 MOST OVERUSED WORDS ON LINKEDIN

YOUR SUMMARY SHOULD TURN…

“I’m so amazing” INTO

“Your life will be so amazing, with me”

L

Your SUMMARY = Friendly, personal, white space, headings, keywords

USE THE RIGHT WORDS

DOES YOUR COPY PASS THE…

“SO WHAT” TESTBecause I do [blank] you can do [blank]I do [blank] which means that you can [blank]I do [blank] so you can [blank]When you need [blank] I can help

SHARE & CREATE AUTHORITY… your expertise, how you work

CV – summarised, key achievements + RECOMMENDATIONS

GET PUBLISHED & SHARE VALUABLE INFO

SETTING UP YOUR POST

CHECK YOUR LANGUAGE

20%of your social networking posts should be

about you

80%should focus on your audience, their interests and concerns, and what information would be

useful to them

BEST DAY TO PUBLISH YOUR POST

BEST TYPE OF TITLES

• How to….• How to avoid costly litigation

• How find the best lawyer for your next case

• Listicles…• 5 ways competition law is changing business

• 7 ways to get the best result from your law firm

GROUPS

Be an active member in Groups that feature your ideal clients

USING ADVANCED SEARCH

PRIVACY

GENERAL GUIDELINES

• Meets professional & legal obligations

• Confidentiality

• Not ‘legal advice’

• Conflicts of interest

• Disclaimers

• Speak in ‘first person’

A PODCAST YOU MIGHT LIKE TO LISTEN TO:

Each week, Sean Jackson delivers the strategies that work on one of the most misunderstood and powerful social networks in the world: LinkedIn.

1. Tell a story – your summary is important

2. Focus on what your client is looking for

3. Use a professional photo4. Choose your words carefully

– keep it snappy!5. Tie words to results6. Use active language 7. Let others vouch for you8. Make it easy for people to

contact you

8 tips for creating

a great Linkedin

profile

WHAT NEXT?

If you’re don’t have a Linkedin account yet, set one up – they’re free

Think about what information you’ll include on your profile

Take some time to think about what is it about you that can help others and make sure your statements pass the “so what” test

Think about who you can ask for an endorsement. Send out the invitations

Join a few groups just to see what sort of information and exchanges go on there

Think about whether you’ve got something to say… and hit publish!

THANKS FOR YOUR TIME…

www.marketingbuzz.com.au

https://au.linkedin.com/in/denisebeecroftatmarketingbuzz