LinkedIn DocuSign Case Study

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1. for SalesforceDocuSign acceleratessales cycles withLinkedIn for SalesforceDocuSign is the industry standard for electronic signature,offering the fastest, easiest and most secure way to send,sign, track, and store documents in the cloud. DocuSign DocuSign www.docusign.comenables documents to be sent for legally binding signature Theindustry standard for electronic signatureto anyone, anywhere, anytime, on any device so that More than 9 million users have DocuSigned more thancompanies can replace slow, paper-based transactions with77 million documents in 51 countriesfast online processing. More than 9 million individuals have Privately held, founded in 2004DocuSigned more than 80 million documents in more than Sales team: 40+ corporate sales and enterprise sales50 countries, saving time and money for all types of executivesorganizations, from individual professionals to small Target customers: Senior executives in industries suchbusinesses to the Fortune 100. as real estate, financial services, insurance, technology, and staffingLooking to deepen relationships, streamlinesales processesDocuSign was actively seeking ways for its sales executives tostrengthen relationships with key enterprise accounts andforge deeper connections with key decision makers toimprove account development and closure rates. DocuSignalso wanted to enhance its prospecting and lead qualificationprocesses to best prioritize inbound contacts from customersand prospects.Electronic signature has gone mainstream with individualprofessionals and businesses of all sizes looking for provenways to close deals faster, earn revenue sooner, reduce costs,and increase visibility, control and compliance, said BobDeSantis, Vice President of Sales at DocuSign. WithDocuSign experiencing hyper-growth as the industrystandard with more than 9 million DocuSigners and 30,000new users every business day, its imperative were able toeffectively manage the increased demand for DocuSignseSignature solution. 2. DocuSign turns to LinkedIn for SalesforceForging stronger client connections with LinkedInDocuSign selected LinkedIn for Salesforce to acceleratefor Salesforcetheir lead qualification, profiling, and account development In a competitive sales environment, establishing and deepeningprocesses, bringing the wealth of information available from connections with target accounts is essential to developing andthe worlds largest professional network into Salesforce closing business. The seamless integration between LinkedInwhile positioning DocuSigns own sales team to manage theand Salesforce enables DocuSigns sales teams to more quicklyincreased interest and accelerated growth in electronicuncover sales insights that help build rapport and connectionssignature. with key decision makers.LinkedIn for Salesforce enhances the sales teams knowledgeDocuSign account executive Rob Cuningham says, Twice inby providing real-time access to the professional profiles,the last week I was working with a new customer, and in bothcompanies, and activities of LinkedIn members automaticallycases had a matching connection through LinkedIn. Having thematching each reps contacts and leads within Salesforce. Theability to see that immediately from within Salesforce was aintegration provides an unprecedented level of convenience,huge advantage.allowing representatives to reach peak performance. DeSantis concludes, "More than 80 percent of our reps foundSaving time, boosting employee productivityimportant LinkedIn information that they would not have knownTo maximize team productivity, DocuSign looks for solutionsotherwise because of LinkedIns seamless integration withthat integrate seamlessly with Salesforce. DeSantis continues, Salesforce. LinkedIn for Salesforce makes it easier to discoverLike DocuSign for our customers, the best sales tools fit intothe sales insights that we need to effectively engage customersour existing workflows and tools. LinkedIn for Salesforce didand close deals."just that, giving our teams access to the most reliable andcredible source of sales intelligence, inside Salesforce, wheretheyre working day-to-day.Tom Burbank, Director of Enterprise Sales at DocuSign, says Iteliminates the need to toggle back and forth between LinkedInand Salesforce, allowing us to tap the potential of LinkedInthrough the single pane of glass that is Salesforce. As a result,more than 80 percent of DocuSign employees report anincrease in usage of LinkedIn information in the sales process.DocuSign account executive Michael Gilbrough says, LinkedInfor Salesforce has helped me immensely in filtering andprioritizing incoming leads. The ability to quickly filter leadshas made me more efficient. LinkedIn for Salesforce brings the power and credibility of LinkedIn data right where you need it most your sales pipeline. Save time and gain a competitive edge with LinkedIn for Salesforce. Visit www.linkedin.com/salesforce to get started. Copyright 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Copyright 2003-2011 DocuSign, Inc. All rights reserved. DocuSign, the DocuSign logo, Close it in the Cloud, SecureFields, Stick-eTabs, PowerForms, "The fastest way to get a signature", The No-Paper logo, Smart Envelopes, SmartNav, DocuSign It!, The World Works Better with DocuSign and ForceFields are trademarks or registered trademarks of DocuSign, Inc. in the United States and or other countries. All other trademarks and registered trademarks are the property of their respective holders. 10-LCS-043-G 0811