Marketing Solutions

LinkedIn Marketing Solutions

Marketing Solutions

US 74M

Europe 38M

Africa 8M

India 18M

Australasia 4M

Pacific Rim 25M

Canada 7M

Central & South America

20M

Middle East 5M

The global connected professional network 200,000,000 million members…

UK 11M

Marketing Solutions

Personal

Professional Public

LinkedIn’s position in the Social Media landscape Professional context…

Marketing Solutions

LinkedIn commercial proposition The social space...

Social Media Social Display API

Marketing Solutions

Member is targeted with poll creative designed to encourage interaction.

User is driven to poll landing page. Fully branded by client. User is encouraged to discuss there opinions on landing page (Ideally client will provide contact to facilitate conversation here. Great way to start the soft sales process).

After member engages with the poll their network is notified of engagement and viral engagements are driven.

LinkedIn social display Poll ads….

Marketing Solutions

LinkedIn social media Social Media opportunities…

Attract

Engage

Build

Amplify

Marketing Solutions

Build/Attract

Marketing Solutions

Engage/Amplify

:Sample period

: Free update impressions served

:Average engagement rate %

:Cost of impressions if served across platform

Marketing Solutions

Engage/Amplify - Cross-platform social feed reach Distribute your content across multiple platforms from just one update.

Marketing Solutions

Engage

Customise the experience with additional units to feed in relevant content, eg: blogs, tweets, news, video, polls etc. Gain insights & feedback by listening to peer to peer discussions

Complete ownership of right hand rail. Full moderation privileges to spark debate and engage with members

Marketing Solutions

LinkedIn Data

APIs

Mobile Sites & Apps

Desktop Sites & Apps Profile

Newsfeed

Company

Groups

LinkedIn off platform API opportunities. What are they..?

Marketing Solutions

LinkedIn off platform API opportunities…

Objective

Solution

Dedicated microsite. Log in with LinkedIn and see your nearest doubletree facility alongside ability to reach out to your dedicated Doubletree rep.

Connect meeting planners with the

doubletree brand.

Bring Doubletree reps to life in a relevant

and engaging way.

http://doubletree.w1.friend2friend.com/

Marketing Solutions

LinkedIn off platform API opportunities…

Objective

Solution

Content Hub Microsite that pools articles from 3 news partners & tailors content to match profile data. Tailoring content depending on the individual visiting the page.

Engage Marketing & Communications professionals with IBM content. Create conversation

http://www.lesclesdelavaleur.fr/

Marketing Solutions

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Text Link

InMail

LinkedIn off platform API opportunities…