linkedin basics
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![Page 1: LinkedIn Basics](https://reader035.vdocuments.mx/reader035/viewer/2022081414/54bfa9434a79599d278b4606/html5/thumbnails/1.jpg)
LinkedIn & Networking 2.0
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What we’re covering today
• What is Networking 2.0?• Why LinkedIn?• Optimization• Best Practices• Maintenance
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Networking 2.0 is about taking what you already do, and bringing it online.
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Doing what you do best
• Network and build relationships
• Schedule meetings with clients
• Share your expertise
• Follow-up and stay connected
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Why LinkedIn?
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Why LinkedIn?
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Why LinkedIn?
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Why LinkedIn?
• Control the message online - Control what people
see when they Google you and your brand by
creating a professional profile that ranks high in
search
• Leverage your expertise - Join discussions and
post updates with thoughtful commentary related to
your industry
• Keep in touch - Follow up with prospective
clients, employees, employers in a low-pressure
environment
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Rules of Engagement
1. LinkedIn is a lot like a cocktail party - Connect and converse, don’t start with a sales pitch.
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Rules of Engagement
2. Everything said online lives forever - Don’t say anything you wouldn’t want your mother (or your employer, or clients) to see.
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Rules of Engagement
3. Social media engagement is a long-term strategy - Showing you have the resources and commitment to maintain your online presence shows current and potential clients you have the resources and commitment to serve their needs as well.
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Getting the most out of your LinkedIn account
• Complete your profile• Write an executive summary• List groups and associations• Consider keywords• Make connections• Join discussion groups• Request recommendations• Adjust privacy settings• Tailor your alert preferences
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Make connections
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Join discussion groups
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Request recommendations
Personalize!
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Adjust privacy settings
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Tailor your alert preferences
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Want more? There’s an app for that.
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Keeping momentum going without wasting time
• Participate regularly• Don’t sell• Brag (modestly)• Network• Add your interests
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Participate regularly, but don’t sell
Screenshot Credit: Katie Laird
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Brag (modestly)
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Network
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Add your interests