API Possibilities

LinkedIn APIs … what are they?

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LinkedIn Data

APIs

Mobile Sites & Apps

Desktop Sites & Apps Profile

Newsfeed

Company

Groups

LinkedIn data …

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Profile

Newsfeed

Company

Groups

• Name • Job Title • Company

• Industry • Location • Experience • Education • Groups Joined

…

• Company Name

• Company Size • Industry • Products &

Services • Followers

• Company Updates …

• Status Updates

• Authors • Likes • Shares • Follows • Comments

…

• Group Name • Discussions

• Authors • Likes • Shares • Follows • Comments

…

Complete list at http://developer.linkedin.com/documents/profile-fields

LinkedIn APIs … why use them?

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Sites & Apps (engaging experience)

LinkedIn.com (acts as an amplifier)

Newsfeed updates linking to site/app

Amplified traffic back to site/app

Combining with other data …

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LinkedIn data

Hilton data

Google Maps data

Personalise and amplify …

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Allow access to

LinkedIn profile Personalised app

Share Refer

Connection list

Message to selected

connections

Status update to

1st connections

Profile data

Ad, InMail,

Status update

Things you can do …

• Basic Plugins • Product Finder

• Product Promoter

• Advisor Finder

• Profile Analyser

• Event Promoter

• Social Content Hub

• Matching Engine

• Many more …

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Basic Plugins …

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http://developer.linkedin.com/plugins

Product Finder …

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Objective

User Journey Sign In with LinkedIn (on IE

Homepage)

Answer 3 questions

See personalized suggestions

on ideal Masters degree

Share with network and

contact IE reps via pre-

populated form

Increase brand and product

awareness via useful tool

The IE Master Finder www.ie.edu/business-school

Solution Provide potential students with

personalized degree

suggestions

ES

Member journey …

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Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with clear

benefit and Discover button Allow brand to access

LinkedIn profile info

3

Newsfeed update to 1st connections

(with link back to microsite)

4

2

5

Answer 2-3 short questions

See highly personalised suggestions. Share

with connections. Connect with reps.

Product Promoter …

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Objectives Promote the Note II in an

engaging way to professionals

in 7 markets

Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com

Solution API-based competition

microsite showcasing Note II

features in 5 languages and

optimised across desktop,

tablet, mobile

EMEA & APAC

User Journey Landing page with 5 key

Note II features, vote tally,

and comments

Vote/comment on favourite

feature, best comments win

devices (5 per market)

Share via LinkedIn and other

social channels

Member journey …

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Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with product features,

Vote button, and latest stories

Allow brand to access

LinkedIn profile info

Newsfeed update to all 1st connections

(with link back to microsite) Select a feature and tell us

why you like that feature Thank you page with running

tally and latest stories

2 3

4 5 6

Advisor Finder …

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Objective

User Journey Sign In with LinkedIn (on

Ameriprise Find An Advisor

page)

See personalized list of

financial advisors in network

(and see how user is

connected to them)

Easily connect with advisors

and share tool with network

Tap LinkedIn connections to

make advisor referrals

Find an Advisor http://www.ameripriseadvisors.com

Solution Enable prospective clients to

tap their LinkedIn network to

find an Ameriprise financial

advisor

US

Member journey …

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Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with clear

benefit and Sign In button Allow brand to access

LinkedIn profile info

Connection request or

message to advisor

List of advisors connected

to someone you know

View advisor profile. Connect or

communicate with advisor.

2 3

5

4 6

Profile Analyser …

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Objective

Solution Draw parallel between user’s

passion (in this case, passion

for career) and the Clio.

Incentivise participation via

time with celebrity

Generate product awareness

via personalized video and

profile infographic

How Passionate Are You? www.passievoorwerken.nl

User Journey Sign In with LinkedIn

View personalised video

that weaves LinkedIn

profile data into Clio movie

View, download, share

video and/or profile

infographic

NL

Member journey …

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Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with clear

benefit and Login button

Allow brand to access

LinkedIn profile info

Newsfeed update to all 1st

connections (with link back

to microsite) See personalised video

weaving profile info into

the Cleo experience View personalised, shareable

infographic with profile insights

2

4

5

6

3

Event Promoter …

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Objective

User Journey Register for live event via

LinkedIn Sign In

Invite connections to

event, share event with

connections, comment

during event

Contact Dell via pre-

populated contact form

Promote live event and

generate leads

Dell Innovation Live Event www.dellinnovation.com/fr

Solution Enable members to easily

register for, participate in,

and share a live event

FR

Member journey …

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Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with event list,

speaker info, Sign In button, and

opt-in to be shown on attendee list

Allow brand to access

LinkedIn profile info

Registration form pre-

populated with LinkedIn info

Add to calendar, invite

connections, share event,

comment during event

3 2

5

4 6

Newsfeed update to all 1st

connections (with link back

to microsite)

Social Content Hub …

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Objectives

User Journey View specially created

data-based leisure

content

Sign in with LinkedIn for

higher relevance

Easily share content with 1st

connections

Reach CMOs in an

innovative way (via data-

driven leisure content)

Amazing Data www.lesclesdelavaleur.fr

Solution Content hub to publish and

promote leisure content

specially created around

data hooks from IBM

FR

Matching Engine …

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Cambridge Cluster Map www.camclustermap.com UK

Objectives Make it easier to do business in the

Cambridge Cluster area by helping

investors (and other interested

parties) to find companies in the

cluster and connect with them more

effectively

Solution Unique “big data” resource funded

by Cambridge University and

developed by Trampoline that

brings together valuable data from

multiple sources (e.g. Duedil for

company info, LinkedIn for

estimating hard-to-find company

sizes as a way of demonstrating the

cluster’s economic impact, Twitter

for mentions, etc.)

User Journey Signing In with LinkedIn is an

optional element on this site.

Signed in users can see how

many 1st and 2nd connections

they have at these companies,

who they are, and connec or

communicate with them.

And to conclude …

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Performance reports available …

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• KPIs are tracked and reported via real-time online dashboard

• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

Next steps …

For commercial usage, 2 options: 1. Get an exception for your creative agency

2. Engage one of our Certified Partners (CDP)

Both options come with: – Legal clearance

– Higher call limits

– Direct support from LinkedIn

For more info, please reach out to: – Ravi Ayyala (RAyyala@linkedin.com)

– LinkedIn Marketing Solutions (emea.marketing.linkedin.com)

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