linkedin and the internship experience iacbe 2014 annual conference and assembly meeting san diego,...
TRANSCRIPT
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LinkedIn and the Internship ExperienceIACBE 2014 Annual Conference and Assembly Meeting
San Diego, California | April 8-11, 2014
Janet Staker Woerner | Herzing University
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Discussion
• What is LinkedIn?
• Why is LinkedIn important?
• How can LinkedIn be used in higher education?
• Who should use LinkedIn?
• Where should LinkedIn be used?
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New Models – New Rules
Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.
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What it does
Build a Professional Online Presence: Profile
Add Connections with “Warm” Contacts and Alumni
Research Companies & Industries: Company Pages
Help Undecided Students Explore Opportunities
Find Relevant Jobs and Internships: Student Jobs Portal
©2013 LinkedIn Corporation
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Who uses LinkedIn
• 225M+ professionals
• 64% are outside the U.S.
• 30M+ students and recent grads
• 2.9M- companies
• 150+ industries
• Executives from every Fortune 500 company
©2013 LinkedIn Corporation
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Unique Experiences+ Unique Relationships+ the Tool (LinkedIn) = POWERBreitbarth, W. (2013). The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. Greenleaf Book Group.
• What are your goals?• Research the environment• What adjectives describe you?• Assess the now - SWOT• Create the game plan• Manage your brand http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
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Social Media SkillsEvery professional needs to know
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Originator
Builder of channels
RecieverConstructor
Crtitical thinker
Consultant
Individuals
Source: Roland Delser and Sylvain Newton
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LinkedInand Internships
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How can it be used?
• Required component of the Internship experience
• Students given basic elements of building a LinkedIn account
• Student reviewed and local business people reviewed
• Encouraged to build network for employment in field
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Checklist
• Name• Headline• Custom URL• Summary• Experiences• Skills and Expertise• Education• Recommendations• Interests• Groups and Associations• Honors and Awards• Personal Information• CHECK YOUR SETTINGS
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Professional photo of student alone
Headline with area of study and/or career ambitions
Keyword-rich summary that includes type of positions student
is seeking
Inclusion of volunteer activities, internships and extra
curricular activities
Recommendations from professors, advisors, internships
Key elements
©2013 LinkedIn Corporation
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Benefits for Learners• Increases Learner Engagement
• Increase Collaboration
• Builds networking process
• Reinforces professionalism
• Hones concise and succinct writing skills
• Supports risk taking
• Time Management Skills
• Increase geographic connections (global)
• Cutting edge technology - The Digital Firm
• FUN – It’s what learners do!
©2013 LinkedIn Corporation
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Challenges
• Understanding of digital presence• Importance of networking• Faculty resistance• Additional time for preparation• Life long skill
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Going forward
• Embed in business courses early
• Across the curriculum
• Digital literacy
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References• Astin, A. (1984). Student involvement: a developmental theory for higher education.
Journal of College Student Personnel, 25(4), 297–308.
• Brogan, Chris http://www.chrisbrogan.com/
• Breitbarth, W.C. http://powerformula.net
• Chickering, A. W., & Associates. (1981). The modern
American college. San Francisco: Jossey-Bass.
• Delser, R , and Newton, S.,(2013) McKinsey Quarterly Six social – media skills every leader needs
• Howe, N. & Strauss W. (2000). Millennials rising: The next great generation. NewYork, NY: Vintage Press.
• http://university.linkedin.com/
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Image Credits
images.wisegeek.com/grey-laptop.jpg
pom8.com/public/image/linkedin.jpg
tabtimes.com/sites/default/files/LinkedIn%20Promo.jpg
imtdubai.ac.ae/images/contentimg_AccreditationIACBE.jpg
insidefacebook.com/wp-content/uploads2013/08/shutter
stock_130097864.jpg
cockpit4me.de/images/pictures/w7dd9110d2a1b001f4470dae3c71827f/
fotolia_54426049_l.jpg
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Contact Information
@janetfuture
linkedin.com/in/janetstakerwoerner
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