linkedin: a guide to getting started
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A guide to getting started
Red Shoes PR, Inc. 2011
Social networking
! Online communities of like-minded people
! Purpose ! Social: stay in touch, build relationships
! Professional: network, build clientele, find jobs, post jobs, supply content
! Components: photos, profile, status, messaging, events, groups, network webs, e-books, blogging
! Platforms: Facebook.com, Plaxo.com, LinkedIn.com
! LinkedIn has over 36 million members in over 200 countries and territories around the world.
! A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.
! Executives from all Fortune 500 companies are LinkedIn members.
Open account
! You’ll need: ! Computer
! Email address
! Resume
! Photo
! 30 minutes
Determine purpose/goals
Set up profile Photo
Profile tasks to complete
Experience, connections, education
Look for jobs, people, answer questions
Index
Profile completeness
Basic information networks
Personal URL
Tip: Use your personal URL, www.linkedin.com/in/yourname on your resume, email signature and business cards
Applications
Tip: Add content to your profile by integrating a blog, Twitter, e-books, etc.
Applications
Examples: Share content though e-books, Twitter feeds and blogs
Add contacts
Work it
! Check your profile daily
! Post and answer questions
! Update your status
! Keep tabs on who is looking at your profile
! Join groups or start a group
! Connect with people in your groups.
Rules of engagement
! Don’t push yourself but engage
! Be personal
! LISTEN
! Don’t swear, not even with asterisks
! Always disclose who you are and your affiliations
! Everything is public, even if your profile is blocked
Social Media Smarts
! Just assume that everything you post online is public
! Your online reputation can and will follow you
! Be upbeat and positive
! Don’t brag but do self-promote
! Engage!!
! Be active, you get what you give!