linkedin 101: building your professional digital personality @johnnewwe

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101 BUILDING YOUR PROFESSIONAL DIGITAL PERSONALITY http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

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A "How To" session for Enactus (formerly SIFE) team of the University of Missouri-Kansas City. Building and owning your unique professional digital presence and personality on LinkedIn. (Tuesday, November 27, 2012) Disclaimer: All views and opinions in this presentation are derived from my personal research and experience. All copyrights are duly accredited to their originally sources and content creators if not duly expressed in the slides.

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Page 1: LinkedIn 101: Building your professional digital personality @johnnewwe

101 BUILDING YOUR PROFESSIONAL DIGITAL PERSONALITY

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 2: LinkedIn 101: Building your professional digital personality @johnnewwe

Who Am I?

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 3: LinkedIn 101: Building your professional digital personality @johnnewwe

Who Am I?

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 4: LinkedIn 101: Building your professional digital personality @johnnewwe

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 5: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions1. Connections2. Job Descriptions & Recommendations3. Summary4. Skills & Endorsements

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 6: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Connections•Purposefully building your network

You are the company that you keepBe Active & Stay Relevant

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 7: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Connections•Courtesy is Personality

You are the company that you keepBe Active & Stay Relevant

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 8: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Connections•Personable Simulation

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 9: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Connections•Personable Simulation

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

RED FLAG

Page 10: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Connections•Personable Simulation

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 11: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Connections• #Tip 1: Know your Company

• Always be courteous• State your place• Be your professional self• Be active• Be relevant

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 12: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Job Descriptions & Recommendations

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

• #Tip 2: You are a Style Star

“Write the way you talk. Naturally.”-David Ogilvy, Founder, Ogilvy & Mather, September 7, 2012,

Internal Memo: How to Write

Quote & Image Source: http://www.brainpickings.org/index.php/2012/02/07/david-ogilvy-on-writing/

Page 13: LinkedIn 101: Building your professional digital personality @johnnewwe

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

101 Sessions: Job Descriptions & Recommendations

Page 14: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Summary

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

• #Tip 3: Be the Pepper…at times the Salt.

Image Source: http://www.blessthisstuff.com/stuff/living/misc-living/salt-pepper-by-koziol/

Page 15: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Summary

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

• Meet Danny New…???

Page 16: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Summary

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Pepper PhilosophyKnow what

appeals to the senses of your

reader and pepper them

with their desire.

Page 17: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Summary

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Pepper PhilosophyKnow what

appeals to the senses of your

reader and pepper them

with their desire.

Page 18: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Skills & Endorsements

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 19: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Skills & Endorsements

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Page 20: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions: Skills & Endorsements

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

• #Tip 4: Be Credible• Endorsements are reliable sources of viable &

applicable skills• Completes your style & sponsors

Page 21: LinkedIn 101: Building your professional digital personality @johnnewwe

101 Sessions

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

#Tip 1: Know your Company#Tip 2: You are a Style Star#Tip 3: Be the Pepper…at times the Salt#Tip 4: Be Credible

Page 22: LinkedIn 101: Building your professional digital personality @johnnewwe

Who Am I?

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Connections

Descriptions

Sponsors

Summaries

Recommendations

Endorsements

Skills

Pepper

Salt

Facebook

Twitter

Pinterest

Associations

Pictures

Reading List

LolCats

G+

Page 23: LinkedIn 101: Building your professional digital personality @johnnewwe

http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe

Twitter: @johnnewweFacebook: https://www.facebook.com/johnnewwe

LinkedIn: http://www.linkedin.com/in/johnnewwe/