linked in & twitter for business power point
DESCRIPTION
How to use LinkedTRANSCRIPT
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For Business
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LinkedIn Demographics
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Twitter Demographics
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Benefits of LinkedIn for Businesses
• Networking• Establish credibility• Stay updated • Promote your website• Increased awareness• Re-connect with business contacts you’ve lost
touch with
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Benefits of Twitter for Businesses
• Extend customer service• Catch problems early• Run special deals/promotions• Build your personal brand • Find new business contacts• Boost visibility on search engines
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Benefits of LinkedIn: The Numbers
• 39% success rate for B2C in customer acquisition vs. 61% success rate for B2B
• 45% of B2B companies have gained a customer vs. 26 % of B2C companies
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Benefits of Twitter: The Numbers• Over 67% of users are following their favorite
brands• 34% of marketers have generated leads and
20% have closed deals• B2B companies are more likely to use Twitter
than B2C companies - 75% vs. 49%
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LinkedIn Business Case Study
• James Filbird, owner of JMF International Trade Group, used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn.
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Twitter Business Case Study
• Dell Inc. (the third-largest maker of PCs) • Twitter helped generate more than
$6.5 million in orders for PCs, accessories and software via direct customer interaction over two years.
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Tips for LinkedIn
1. COMPLETE Your Profile 2. Join Groups3. Make Connections4. SEO Yourself5. Remain Active
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Tips for Twitter
1. Make Tweeting a Daily Habit2. Tweet Valuable Content3. Reciprocity is Key4. Timing is Important5. Personalize Your Brand
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