linked in presentation slides 6.12.11
DESCRIPTION
LinkedIn Presentation - ACCA Event Edinburgh 6th December 2011 (courtesy of Adam Gordon)TRANSCRIPT
Get LinkedIn
ACCA
Edinburgh
6th December
Context
What is LinkedIn?
ProfessionalProfessionalOnline NetworkOnline Network
Over 135mOver 135mmembers globallymembers globally
Enables networkingEnables networking& collaboration& collaboration
One new memberOne new memberevery secondevery second
Some Basics
• 7m members in the UK
• Average age 43
• Average wage £55,000
• Average headcount 6
• Average budget £12,000
People Prefer Different Ways of Communicating
Enhancing Your Network
Be Where Your Audience Is
Leading the Conversation
‘Free’ as a Currency
Case study
• Tax Partner, International Accounting Firm
• Media sector specialist
• Profile created and optimised
• Research to find 75 media FDs
• Influential invitation message created
• Connection requests sent
• 21 new relevant FD contacts
• Courtesy/follow-up meetings sent
• 5 meetings arranged
Advanced People Search
Your profile: my rules
LinkedIn Groups
Your Status Update
Who’s Viewed Your Profile?
People You May Know
SlideShare
Events
Reading List
Answers
Polls
Company Buzz
Tripit
What do we do?
• 1:1 ‘concierge’ work
• LinkedIn training
• LinkedIn Groups
• Social media recruiting
Summary
• You need a sustained effort
• You need to think clearly
• LinkedIn is your most powerful peer-to-peer, BD andrecruitment channel in 2011 and for 2012