Your Personal & Business Brands

“Privacy is dead, and social media holds’ the smoking gun.” – Pete

Cashmore, Mashable CEO

The Aims for tonight

• Present an overview of LinkedIn• Build your profile & Personal branding

• Optimise your profile• Adding your Company• Build your network

• Marketing your business• Collaborate, Befriend and Follow

Overview

• LinkedIn has 135,000,000 users – one new member every 7 seconds!

•Over 8 million members in UK

•Its primary audiences are businesses and management professionals – You & US

•This and Twitter are seen as the two greatest on-line business tools

• LinkedIn is FREE to join BUT You will probably need to upgrade

• LinkedIn collects data from you so it’s important to be aware of their Privacy Policy

Present the new You..

• What’s your destination? – Set Goals• Leverage your points of difference? -

Individuality• Develop you narrative – Publish in Summary• Reintroduce yourself – Promote your values• Prove your worth – Get recommendations

http://www.dorieclark.com

“You complete me… (Jerry Maguire)”

To be 100 % you need:• A photo (not obligatory but well worth it!) and

include your full name• A professional headline – max 120 characters• Current Position – Explain your current role –

Name companies to enable effective searches• Past Positions – You can upload your CV• Education – Include University & Schools

• RECOMMENDATIONS - 3 at least

Some Good Advice…

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face

on it.” – Erin Bury, Sprouter community manager

A LinkedIn Profile

Professional Headline

“One Degree of Separation”

Vital to build a Credible impression

Education – people do search by schools

Clicking here takes you to…

To Add a Company – Go to..

Click Here

Build your company profile

Admin Tools and select edit

Optimise

Start connecting

• Be bold but selective• Grow your connections organically• Use as a follow-up to face to face• Import your email accounts• Forge partnerships

Marketing your business

• Expanded Reach – Create a company page that stands out

• Multiple Product or Service Awareness – Company pages allow you to showcase services

• Company pages can show recommendations• Products and Services – promote your valued

proposition

And the key to this…

"Engaging in an authentic, meaningful conversation with consumers will be the key

to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network

Growing your businessFinding suitable Partners

Linked allows you to use the search facilities to identify possible partners who offer you the synergies you desire.

• Search companies by product /service• Identify employees you have a connection to• Reach out with a personal message

Conclusion

• LinkedIn still remains the major business social media forum

• Set aside 10 minutes a 10 to engage• Regular updates and modified profiles keeps

you active• Does anyone know anything about Twitter?