linked in nicholepike
TRANSCRIPT
History
Network
Making Money
Future
[ Infographic ]
CRITICAL WaysLinkedIn has EndedBusiness as Usual
Nichole Pike
What is happening in this picture?
With LinkedIn, looking for jobs in the newspaper is now an antiquated practice. Read more to find out how…
For some of you, it surfaces feelings of nostalgia.
Others may cringe at the memory.
Still others may have no idea what she is doing…
WHO IS USING LinkedIn?
THE ESSENTIALPOWERPOIN
TTOOLS
225 M membe
rsMajor
countries
_______U.S.IndiaBrazilU.K.
Growth: 2 members per second!
While there are three essential elements, there are four essential
tools that you will be using to design your infographics: fill, line, effects,
styles. These four elements will help build your color scheme, shape style,
and font styles.
It’s not what you knowCompanies are looking for
personalized approaches and recommendations from networks
It’s who you knowPeople tend to hire and make other business
decisions by drawing on the personal networks.
Is a job candidate honest or hard-working?
You can’t tell from a resume or even from an interview. That’s why people fall back on trusted relationships
PHILOSOPHYLinkedIn is about individual professionals doing business with their network. It is about getting all of the world’s professionals on one platform.
Link ed In
The founders wanted to create a platform for those looking for
professional development and a new way of doing
business.“We’re here to build a business, not create
something cool.”
Key Dates2003 LaunchFounded by Reid Hoffman
2005 RevenueIntroduces business lines:
Jobs & Subscriptions
2008 GlobalFirst International office in
London & launch Spanish/French versions
2011 NYSEBecomes publicly traded
company
2013 Decade strong
Continue to Slide 2 >
LinkedIn appeals to a variety of age
groups, companies, industries and both
genders. __________________________
The graphic to the right is from 2012, but it presents a
snapshot of LinkedIn’s clientele and the companies
flagged with the most interest
D I G G I N G D E E P E R
FILL
The
Futu
re
THEN
Growth was slow at first, but by the first year, it had 1.5 million
members
Reid recruited a team of old
colleagues from SocialNet and
PayPal
THE ESSENTIALPOWERPOIN
TELEMENTS
2003…Then…
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picture, and shape – you can create high-quality infographics. Throughout this template, you’ll learn a number of ways to use these three elements to
create your graphics.
2013…Now…
TABLE OF CONTENTS
3 Revenue Streams
(1) LinkedInsight- Where hiring managers
assess a candidate’s viability through their relationships, references, reputation
(2) Subscriptions- Enhanced
communications and better search features
(3) Advertising
CEO Jeff Weiner said he expects 50% of LinkedIn’s unique visitors will come via mobile devices in 2014, a jump from 38% in October 2013.
Users who visit LinkedIn mobile are 2.5 times more active than their desktop counterparts.
Mobile adoption is the key to LinkedIn’s master plan: create the world’s first network of professionals and corporations that highlights every economic opportunity in the world.
The future is on-the-go, and LinkedIn mobile will better serve users in a more convenient and efficient way.