linked in
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Chelsea Monahan
Owen Moore
Suzie Morgan
Nicole Prague
Kate Rosinski
What is LinkedIn?
Interconnected network of experienced professionals 2002 - Reid Hoffman2003 - Founded by Reid and 4
others 2005 - Created first premium service called Linkedin
Jobs 2007 - Partners with Amazon, Twitter, Wordpress and
others 2009 - Launched GradGuide 2010 - 60 million members, 480 employees
About LinkedIn
Personal profile– past and present employment
Create your network– add people you know- connect with others through contacts
Interactive- exchange ideas, give and receive feedback- contact with experts, potential employers and
businesses
About LinkedIn
LinkedIn Video http://www.youtube.com/watch?v=IzT3JVUGUzM
Advertising and Marketing Services
Pay Per Click Advertising• Called DirectAds (Similar to Google Adwords)
Advertising and Marketing Services
Advertising and Marketing Services
For marketing budgets over $25,000 use Linkedin’s AdvertisingSales
Advertising and Marketing Services
This is a strategic solution driven advertising and marketing tool geared towards engaging Linkedin's community with your organisation.
AdvertisingSales tools are: – Flash Display Ads– Interactive Sponsorship Ads with Question &
Answer boxes, Voting Polls and User Applications.
Advertising and Marketing Services
Linkedin Groups– What is a Linkedin Group?
• It’s a collection of Linkedin members who are composed of people with similar interests, who can now interact with each other in discussions on the groups forum.
• Favourite Group = Advertising Professionals
– How to market using Groups?• Group managers can send an announcement to their group members
email inbox.
• Allowing groups to connect with members even when they aren't signed in to Linkedin.
• This creates a 'Direct Marketing' channel between a brand and a consumer which is a highly effective online marketing method.
Using LinkedIn
Not much information to back up ROI Companies that have successfully used
LinkedIn:
Courtyard by Marriott:A LinkedIn Exemplar
Received platinum and gold HSMAI Adrian Awards for
“New Stay” campaign commercials and online marketing
programs
Utilizes LinkedIn polls for market research
Benefits from BusinessWeek.com partnership– http://www.youtube.com/watch?v=_gpAyOc8J-8
Obama on LinkedIn
Used Questions feature to ask for suggestions on rebuilding country’s infrastructure
Contributed to image of being “in touch” with modern tools and technologies
Strengths
Weaknesses
Overview
LinkedIn is a networking site that has many useful features for individuals and companies.
Must know how to utilize features to maximize benefits