link building tools for success webinar
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TRANSCRIPT
Link Building Tools For Success
Presented by Kaila Strong and Scott R. Wells
Today’s Hashtag = #VMWebinar @cliquekaila @VerticalMeasure @scottrwells
Link Building for SEO Off site factors are heavily weighted in search
engine algorithms.
Link popularity Quality Quantity Authority Relevance
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Where Do You Start?Competitor Analysis Determine who outranks your site Analyze their backlinks Determine their link building strategy (if it exists) Organize
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Competitor Analysis ToolsFree SEO Book Backlink Analyzer Yahoo Site Explorer Open Site Explorer Majestic SEO Bulk Link CheckerPaid Raven Backlink Explorer Open Site Explorer (Pro) SEO Book (Pro)
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Using the Information You Find Competitors Strategy
What type of links? Overall link popularity
Develop Your Strategy Find link resources Get creative Stay organized
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Finding Link ResourcesFree Search Commands“keyword phrase links”linkdomain:competitorsite.com site:.edulinkdomain:competitorsite.com site:.govlinkdomain:competitorsite.com site:.us“public library” “useful links” keyword phrase site:.govkeyword phrase resources public library site:.us Google Alertskeyword sponsors or sponsorshipkeyword "add url" / "add * url" keyword "recommended links/sites"
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Finding Link ResourcesPaid SEOMoz Raven Authority Labs SEOBook Majestic SEO Buzzstream Link Management
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
SEOMozPaid
Huge array of tools to help you find link building resources like: Linkscape/Open Site Explorer, Juicy Link Finder, Competitive Link Finder, Link Acquisition Assistant, and many more.
Tools to help diagnose onsite issues like: Crawl Test, Check Indexed Pages, and Spam Detection.
Browser extensions and toolbars Large community of users As low as $79/month
SEOMoz
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
SEOMoz
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
SEOMoz
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
RavenPaid
Offers an excellent white label reporting functionality Analytics, social media mentions, content marketing,
keyword rankings, and link acquisition trackers combined in one platform.
Browser extensions and toolbars easy to use Link management made easy As low as $19/month
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Raven
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Raven
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Authority Labs
Authority Labs
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Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Paid Variety of tools such as: HubFinder, LocalRank,
Duplicate Content Checker, Website Health Check, Keyword research tools, link analysis tools, toolbars and browser extensions,
Lots of training, and videos Huge community Price: $300/month
SEOBook
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
Paid Competitor backlink reports very detailed Many options to filter and analyze data Allows you to dig deep As low as $15/mo
Majestic SEO
BuzzStream
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Paid Automated tools in one place Buzzmarker toolbar button Keeps track of contact communications Twitter conversations auto discovered and added As low as $29/mo
Firefox Search Status SEO Quake SEOMoz Toolbar (non-Pro version) Link Checker
Plugins
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Social Media Twitter Facebook LinkedIn Etc…
Content Marketing Use content to build links
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Out of the Box Link Building Tools
Q & A
Contact Kaila or Scott@cliquekaila @[email protected]
602-314-3462 (direct)www.VerticalMeasures.com
Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar