Line-Up 2008 Series

2/30

Series 4 Series 5 Series 6 Series 7 Series 8

Good Better Best• Essential features• Essential connectivity

• Striking design• Innovative features

• Ultimatesophistication

Dealers Floor Staff

Shoppers

- Focused towards the needs of our key external stakeholders

Concept

3/30

Series Logos

4/30

Packaging

Inch

Series Naming

Product Image

Key Selling Line

Key Spec / Icon

‘08 Samsung New Line-up

6/30

’08 LCD TV Line-upFHD HD

Premium

4

4

450

550

32

40

46

32

40

26

37

46

40

33

5

3

F9 7010

37

22

8 630

4 650 40

75040

5246

2007

52

100HzSlim Bezel

46

55

32

46

40

3303740

32 26

Jasmine VE Design(2HDMI)

Tulip B VE Design( Mat Deco, Back)430 37

325 40

3752

37

8508

32”(No 100Hz, S/C)37”(100Hz, No S/C), May19”/22” 1 HDMI (450 spec.), Jun

46

8

8

9509

8

SmallS8

22W

20

SmallR8

19

Step-up

N8

M8

S8R8

52

40

46

37 32

40

32

37

2637

32

4023

46

26

46

40

F8

Flagship

1stH 2008 2ndH

52F9

40

52 46

EOL

EOL

22W

32”/40” white color, 22” White only (Jun) ※ 2 Design Variation

Super clear , ToC , 100Hz↑ ↑4HDMI (32” )↑ ↑ , Wheel Key , Smart UI↑USB 2.0(JPEG)

3 HDMI, USB 2.0(JPEG) , Smart UI ※ 3 Design variation

※ 37” Side, Mar

5 650 19EOL

EOL

Series 6 LCD TV

8/30

Series 5 LCD TV

9/30

Series 4 LCD TV

10/30

Design Variation (550)

Thick Decowith Transparent

Slim Decowith Titanium Silver

Side Decowith Silver

Deco

32” 37” 40” 46” 52”32” 37” 40” 46” 52”32” 37” 40” 52”Size

LE40A557P2FLE40A558P3FLE40A556P1FModel Code

VisualEffect

Speakertype

Blue LightNoNo

BottomBottomSide

Design

Image

BAOpenChannel

11/30

Design Variation (450 / 430)

430450Project

LE40A451C1

26” 32” 37” 40”(White 32”,40”,22”)

Black/White

Round slim transparent

Bottom

B

BlackBlackColor

Matt blackThick transparentDeco

32” 37” 40”26” 32” 37” 40”Size

LE40A430T1LE40A450C2Model Code

Speakertype

BottomBottomDesign

Image

OpenAChannel

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’08 Samsung LCD TV Line-up2008 New LCD TV Basic Models

• FHD• 10,000:1• 3 HDMI

20082007

N8

M8

F9

F8

• FHD• Super Clear Panel• 15,000:1

• FHD + LED L/D• Super Clear• 500,000:1

• FHD + 100Hz• Super Clear• 25,000:1

• HD• 3 HDMI

650• 100Hz + S/C 2• Revolutionary Design• 4 HDMI / USB 2.0 (JPEG)

550

750 • 100Hz + S/C 2• DCM, DLNA, RSS, Contents

450/430

• 3HDMI• USB 2.0 (JPEG)

• LED L/D + 100Hz• 1,000,000:1

FHD

HD

FHD

HD

• HD• 8000:1• 3 HDMI

• HD• 7000:1• 2 HDMI

R8

S8

950

630 • 100Hz• 3HDMI / USB 2.0 (JPEG)

850 • 100Hz + S/C 2 + Slim• DCM, DLNA, RSS, Contents

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’08 Samsung LCD TV Line-up2008 New LCD TV Basic Models by Value-up Features

100HZ

LED

Networking

Contents

Picture Quality

Design

Slim &Narrow

USB (MPEG)

100Hz

DLNA

RSS

USB (MPEG)

100Hz

DLNA

RSS

ContentsContents

Super Clear II

Super Clear II

Revolutionary Design

Revolutionary Design

100Hz

Super Clear II

Revolutionary Design

Optical Link

550 630 650 750 850

OpticalLink

USB (MPEG)

100Hz

DLNA

RSS

Contents

Super Clear II

Revolutionary Design

LocalDimming

950

100Hz

L. Dimming LED

Connection 3HDMI USB

4HDMI USB

4HDMI USB

4HDMI USB

4HDMI USB

3HDMI USB

Clear Panel

Clear Panel

Narrow

Old/NewSpec.

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’08 PDP Line-up

Best

Better

Good

Q91

50

C91

63

50

42

50

42

P71P91 • Full HD

• 58”: Oct

Apr

Mar

[C7] + 2HDMI + 75Hz + Swivel Stand

[C91] + Ultra FilterBright + 3HDMI + MJC

2007 2008FHD HD

Jun

iDTV – 550↑

[ 550 +] + Ultra FilterBright2 + 100Hz + New Panel + DLNA, DCM (1G) + RSS + 4 HDMI, USB (MPEG) + Single UI, Wheel Key

[ 750 +] + 3D + Integrated Woofer

[FHD Basic] + MJC + USB2.0 (JPEG) + 1T PIP

470B Beryle4

3

750

63770E

Emerald

750T Topaz

MDC63

50

550SSpinel

50

50

Silver AL Hair Deco&

Black AL Hair Deco

• 2 HDMI (HDMI1.2)• 1 Video (Side)• 2Scart or1Scart • Smart UI

410CCarnelian

5 50

42

C9 Blue Deco

(Promotion)

[ 410 +] + 100Hz + Anti Reflection + 3 HDMI (1 Side, CEC) + 1080p (24Hz) input

450P Pyrope

3 50

42

P9 VE (Silver Deco)(Deco, Stand)

[ 450 +] + 3D + 2.2 ch Dome SPK + 12W x 2 + 20,000:1

750 Variation

Silver Deco & Black Deco

7 58

5858

Series 6 LCD TVSeries 5 PDP

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Series 4 PDPSeries 4 PDP

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’08 Line-up Plan

410 450 550 750 770

Woofer

3D

Ultra FilterBright 2

Ultra FilterBright 2

DLNA, RSS,DCM (1G)

DLNA, RSS,DCM (1G)

USB 2.0(JPEG)

USB 2.0(MPEG)

USB 2.0(MPEG)

FHD FHD FHD

100Hz 100Hz 100Hz

1080 input 1080 input 1080 input 1080 input

2HDMI 3HDMI 3HDMI 4HDMI

10,000:1 20,000:1 (42”)15,000:1 (50”)

Sound

3D

Ultra Filter Bright 2

Networking

Contents

FHD

100Hz

1080p input

HDMI

C/R

4HDMI

TOCDesign TOC

15,000:1 (50”)

470

100Hz

1080 input

3HDMI

20,000:1 (50”)

3D

12Wx2

20,000:1 20,000:1

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Design

- Piano glossy black

- Crystal-like bottom deco

- Invisible Speaker (Down firing Type)

- Piano glossy black

- Chrome silver bottom deco

- Invisible Speaker (Down firing Type)

- ToC (High glossy & Transparent)

- Multi Color bezel

- Invisible Speaker

(Down firing Type, including Sub Woofer)

2007 2007 “Masstige Design” 20082008 “Luxury Primium”  Transparent & Crystal like Multi Color (750)

High Glossy Black Color (550, 450)

Crystal bottom deco (550)

High Glossy Black Color (all)

Chrome bottom deco

450

550

750

C9

Q9

P9 Luxury FinishingLuxury Finishing

(ToC, Crystal Deco)(ToC, Crystal Deco)

Succession toSuccession toDesign IdentityDesign Identity(Blue Lighting,(Blue Lighting,

Hidden speaker)Hidden speaker)

Trend leading & Creating, New Premium Design

19/30

3D-Ready PDP

• It’s more Real, whatever you imagineReal 3D Engine

- It makes Left/Right frames using 3D Depth Information

- It delivers 60 frames for each eye as 120Hz, to make users feel 3D

Conventional Real 3D

Real 3D

3D Plasma TV solution

DVI / HDMI

IR emitter

Under consideration

3D supported PC

3D

Real 3D Engine

20/30

0

10

20

30

40

50

%

• Top Online Activities of Internet User (Rank)

(Apr. ’07 eMarketer.com Digital Marketing & media)

Latest News/Currents Events(2)

Financial Info.(6)

Sports news/Info.(7)

Internet

News

Weather…

stock

Check real-time information immediately without booting up your PC

“Is there any good way to catch up real-time stock info during downtime?”

“I need a fast way to get weather and traffic info before leaving at the morning rush hour”

RSS : Real-time information (Headlines, Stock, Weather)

New Experience - RSS

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New Experience - USB 2.0

Enjoy Movies / Music through USB2.0

Current TV can be inconvenient since it does not connect devices such as PC or Divx Player in order to watch online video clips or personally recorded digital video clips. But, SAMSUNG TV integrates digital video player functions that viewers can directly watch digital video clip just by saving digital video clip in USB memory card and plug it to TV.

Support Codec: H.264, DivX, VC1, MPEG4, MPEG2 Auto Connection & Play Music player Photo Viewr

Feature Easy to use Low cost (no need to purchase separate device) Tidy surrounding due to no need for wire connection Diverse contents (broadcasting, DVD etc..)

Benefit

Enhanced density of black stripe line

20% improved

20082007

Ultra Filter Bright2“ Most Clear & Deep colored Plasma ”

- Enhanced density of black stripe line + Intensive External Light Absorption

Real 100Hz“ World’s First Real 100Hz ”

- Optimized fast moving picture : Improving FCR, Double edge, Motion Blur

☞ Motion Blur improving history : Pseudo 100Hz (50Hz) Real 75Hz Real 100Hz

Pseudo 100Hz (50Hz) Real 75Hz Real 100Hz

Real 100Hz

SubfieldWeight

Subfield

50 Hz (Pseudo 100 Hz)

1 2 12 133 ... 1 2 12 133 ...

SubfieldWeight

Subfield

75 Hz

1 2 103 ... 9 1 2 103 ... 9 1 2 103 ... 9

SubfieldWeight

Real 100 Hz 1 2 153 . . . 1413 1 2 153 . . . 1413 Subfield

SubfieldWeight

Real 100 Hz 1 2 153 . . . 1413 1 2 153 . . . 1413 Subfield

24/30

“Superior Power Reduction”

Smart Saving

- New power saving mode by area compensation technology

- High efficiency module manufactured in new factory

New power saving technology New highly efficient module

10%↓ by Area Compensation technology

Conventional Smart Saving

10%↓ by Production in latest #4 line Reducedpower

ConsumptionTotally

20% ↓improved

Equivalentimage quality

Luminance Uniformity

Power consumption

’08. W3 Module

• Introduction of new processing

- Adopt White barrier

- Optimize the density of discharged gas

(Helium, Xenon)

510W (50”)460W (50”)

25/30

Thank You!