lindsay mcewan vp general manager emea - tealium
TRANSCRIPT
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The Six Degrees of Consumer SeparationConnected by Mobile
23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA
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Website Engagement
Mobile Proximity
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Mobile Site Engagement
Mobile Everywhere
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Customer Service Centre Engagement
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Mobile App Engagement
Behaviours Beyond Marketing
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In Branch Engagement
Personalised
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Leveraging iBeacons for Engagement
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![Page 10: Lindsay McEwan VP General Manager EMEA - Tealium](https://reader033.vdocuments.mx/reader033/viewer/2022042520/58ec37711a28abdb2e8b4681/html5/thumbnails/10.jpg)
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Stitch Unknown & Known Together
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Interacting with Anonymous Visitors
Mystery Man’s Badges Completed mortgage
assessment online
Mobile App Visit –Multi-Device
Stitching
Removed from retargeting
Manage My Application email sent, with
personalised messaging
Returns to Mobile App to check latest
pricing. Visit is Personalised
Display Retargeting initiated. Desktop
viewed, not clicked
Branch Visit, Mortgage application
submitted
?
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Interacting with Anonymous Visitors
Checks account on Mobile
Researches on Desktop
Uses comparison sites
Speaks to an advisor before converting
Mystery Man’s BadgesMobile App Visit –
Multi-Device Stitching
Removed from retargeting
Returns to Mobile App to check latest
pricing. Visit is Personalised
Display Retargeting initiated. Desktop
viewed, not clicked
Completed mortgage
assessment online
Branch Visit, Mortgage application
submitted
Manage My Application email sent, with
personalised messaging
![Page 13: Lindsay McEwan VP General Manager EMEA - Tealium](https://reader033.vdocuments.mx/reader033/viewer/2022042520/58ec37711a28abdb2e8b4681/html5/thumbnails/13.jpg)
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Cross-device level Data
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Connected Experiences & Universal Data Access Has an important benefit, providing...
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Create a Value Exchange
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Time for Questions
23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA
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