lincoln center presentation 4.29.14
TRANSCRIPT
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BUSINESS PLAN
Lincoln Center for
Chicana/o
Cultural Arts, Wellness and
Community Archive
Prepared for Mayor Oscar Leeser and El Paso City Council
by
Lincoln Park Conservation Committee
& The Senecu Fine Arts Society
April 29, 2014
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• Serve as a community resource
for Chicana/o cultural arts,
wellness, educational enrichment,
and other social services
• Include a Community Archive that
all El Pasoans can access
Vision
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• A collaboration
of strong partners
seeking solutions
together
• Staging improve-
ments over 2-3 yrs
• Develop 5 revenue
streams
Success
Gabriel Gaytan and Hector GonzalezPhoto: El Paso Times
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• El Paso Community College
• Lincoln Park Conservation Committee –
extensive community relationships
• Senecu Fine Arts Society – cultural
programming and management capacity
• City of El Paso – execute MUA, renovate
facility, utilities, insurance, security
• YMCA & Other partners – lease space,
extend services to community
Partner
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• Underserved neighborhood
children, students, families, veter
ans and senior citizens
• Cultural Arts community
• Residents, students and
researchers who access
archives
• Daily
commuters, artists, persons
from nearby institutions
Serve
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• A new and exciting cultural space
with valuable resources
• A place to document and present
El Paso’s history and cultural arts
via uniquely Chicano, Mexican-
American and Mexican lenses
• A regional draw for visitors who
will spend time and money in El
Paso
Benefit$
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• Senecu Fine Arts Society is led by Miguel
Juárez, who will serve as Project Director
• Mr. Juárez’ background is in curating, cultural
arts programming, history, community
outreach and library science and archives.
• Has been a member of space planning
initiatives at major universities
• Will assemble an Advisory Council with
expertise in construction, green
building, property
management, marketing, and other fields
Management
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• Lincoln Park Conservation Committee,
and artist Gabriel Gaytan will be called
upon for their leadership and experience
• LPCC has staged over TEN successful
Lincoln Center day events which have
drawn up to 5,000 individuals to the area
every year since 2005
Proven
Leadership
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Lincoln Park
is an established
Chicana/o space
that comes
together to
affirm
culture
Identity
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Distinct
• A monument of
cultural self-
determination,
education and the
transformative power
of art
• A vital Chicana/o
space not found
anywhere else in
the region
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Five
Revenue
Streams
Based on
Lincoln’s role
as a
unique, treasu
red space and
community
asset
• Membership Fees
• Revenue from
Cultural Events
• Event Venue
• Office Leasing
• Digital Billboard
Revenue
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REVENUE PROJECTIONS & NET INCOME
Year 1 Year 2
1. Memberships $ 2,000 $ 9,000
2. Event Revenue 4,000 12,200
3. Venue Rental 4,000 105,600
4. Office Leasing 6,400 28,800
5. Digital Billboard 36,000 0
TOTAL SALES $52,400 $155,600
Cost of Goods Sold 12,250 40,450
Gross Profit 40,150 115,150
Donations & Grants 6,000 10,800
TOTAL INCOME $46,150 $125,590
Operating Expenses 40,400 73,180
Non-recurring Expenses 500 2,000
TOTAL EXPENSES 40,900 75,180
NET INCOME $ 5,250 $ 50,770
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• Average daily traffic count at this
location is approximately 94,000
vehicles (eastbound only)
• TXDOT and City of El Paso have
approved use of this wall
• Award lease to a firm that makes
best offer
• Reserve space for NPOs, PSAs
and Center events
Billboard
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• The structure reflects its 100+
years and remains in very sound
condition
• It had a Certificate of Occupancy
on the day it was closed
• Inspections indicate CO is possi-
ble without gutting the building
Re-open
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• Leasing of building begins when
CO is obtained (NLT June 2014)
• Contributions from business and
philanthropic community will help
install Internet and implement a
Study at the Park program
• Enhancements to the building and
plaza in years two and three
Re-open
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• After 8 eight years of sitting vacant
and no major water incidents, i.e.,
floods, we believe it is prudent for a
new mold study to be carried out
Safety
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Description Estimated Amount
Source of Estimate
Replace 22,000 SF roof $121,000 EPCC
Install HVAC system (refrigerated)
$440,000 EPCC
Elevator repairs $30,000 EPCC
Asbestos/Environmental Study
$5,000 EPCC
MAJOR ITEMS $596,000
Major Costs
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ESTIMATED COST TO REMEDIATE
Remove all ceiling tiles identified with microbial growth* and replace
Decontaminate OR remove all areas with mold growth* (all walls, floors, ceilings, and surfaces need to be decontaminated)
Decontaminate and treat concrete decks above the ceiling tiles on the 1st floor*
Clean and disinfect the duct system in the building
Repair exterior cracks on the plaster walls
Re-caulk, repair or replace windows, as needed
HEPA vacuum and sanitize all surfaces and items in the buildings*
Remediation
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Estimated Cost to Re-open*
• “Essentials” Only for Year One
Description EPCC Estimated Amounts
Independent Contractor Estimate with
Volunteers and Donations
Replace 22,000 SF roof $121,000 Roof in good shape doesn’t need replacement, roof needs coating (work
and materials can de donated)
Install HVAC system (refrigerated) $440,000 Have city return evaporativecoolers that they removed.
Elevator repairs $30,000 $2,000
Asbestos/Environmental Study $5,000 Not needed. When City moved into Lincoln Center they
removed asbestos.
MAJOR ITEMS $596,000 $2,000
*PENDING INFORMATION
We have requested information from City Manager on minimal renovations needed and
attached costs to obtain Certificate of Occupancy
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• A strong collaboration will create an
enhanced venue for celebrating
heritage, accessing services and
academic enrichment.
• The City’s investment will keep Lincoln
Center alive for the next hundred years
as a landmark for equality and the
transformative power of education and
art.
• Lincoln Center qualifies for CDBG and
Empowerment Zone funding.
Summary
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• In addition, the El Paso Community
College has offered to assist LPCC
and Senecu in developing a long-
term capital campaign and to
explore grant opportunities to raise
funds to re-open the Center.
Summary
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Thank you!
Questions?