Taco Loco DeliveryCoca-Cola Company Business Venture

Proposal

• Taco Loco Delivery is considering a possible partnership with The Coca-Cola Company to provide its drinks to customers. As of now, Taco Loco sells canned drinks from various companies including The Coca-Cola Company, PepsiCo. and others, but would like to enter an exclusive partnership with The Coca-Cola Company and also provide fountain drink services.

About Taco Loco Delivery

• Started in 2010 by Eric Linares

• Mexican Restaurant delivery

• Open 24 hours

• Full all day menu

• Customizable menu

• Three locations, Gaithersburg, Hagerstown, Germantown

Weaknesses & Threats

Weaknesses• Only three locations• 5-mile delivery radius• New, unknown

Threats• Big name competitors such as Taco Bell• Economy means less customers

Strengths & Opportunities

Strengths• Open all day and night• Quick delivery on all orders• Offers carry-out

Opportunities• Summertime and seasonal promotions• Expand to new locations• Create deals with new business partners

About the Coca-Cola Company

The Coca-Cola Company is a beverage retailer, marketer, and manufacturer. Coca-Cola is currently available in over 200 countries, with over 500 brands

More on the coca-cola company

• Started in 1886 by pharmacist John Pemberton

• Started in Atlanta, Georgia

• Had only one brand for 70 years

• Between 1940 and 1966 acquired Fanta, Sprite, TAB, and Fresca

Coca-cola missteps

Changed original formula and the public respond well, led to the company changing back and relabeling the product Coca-Cola Classic.

This was called the biggest marketing blunder ever.

notable

• First soft-drink consumed in space (1985)

• Has more than 500 brands

• Sponsors the NBA, NASCAR, NCAA, Apple iTunes, American Idol, BET Network, and the Olympic Games

Stock history for coca-cola

• Went public in the New York Stock Exchange in 1919

• Common stock started at $40 per share

• Stocks have consecutively increased for over 50 years

Why coca-cola?

• Coca-Cola is committed to local markets and what people of different cultural backgrounds enjoy drinking

• Coca-Cola continues to be the leading drink corporation for the past 50 years

• Competitors of Taco Loco Delivery have contracts with Pepsi, a major Coca-Cola alternative

Complaints and concerns

• Coca-Cola has been scrutinized for using high fructose corn syrup in its products

• High fructose corn syrup has been accused for being the cause of the obesity and type 2 diabetes epidemics

• In spite of these allegations, high fructose corn syrup has been proven to be safe, and is used in most soft-drink

Potential risks to Taco loco delivery

• Exclusive contract with Coca-Cola may mean certain customers will not get a different drink that they might prefer

• A contract deal may be expensive

Potential benefits to taco loco and coca-cola

• More customers

• Taco Loco will gain credibility

• More advertising for both businesses

• Be more able to compete with competitors

conclusion

• A deal with The Coca-Cola Company would benefit both companies. Both Taco Loco Delivery and The Coca-Cola Company would see a rise in sales due. Both businesses would have more advertisement to attract more customers. Taco Loco would have a great new consistent supplier for long term, and Coca-Cola would have a consistent client, that would also increase their orders should Taco Loco decide to expand in the future.

Citations

• "Coca-Cola Heritage Timeline." The Coca-Cola Company. N.p., 2011. Web. 9 Jun 2012.     http://heritage.coca-cola.com/.

• "Dividend Chart: KO." Buy Upside. N.p., 2012. Web. 10 Jun 2012.     <http://buyupside.com/dividendcharts/dividendchartdisplay.php?symbol=    KO&interval=allyears>.

• "HFCS Facts." Sweet Surprise. N.p., n.d. Web. 10 Jun 2012.     <http://sweetsurprise.com/hfcs-quick-facts?gclid=CM28u4fBxLACFUUb6     wodhlPjXg>.

• "Single food ingredient the cause of obesity? New study has industry up in arms."     Food Navigator-USA. N.p., 26 April 2004. Web. 10 Jun 2012.     <http://sweetsurprise.com/hfcs-quick-facts?gclid=CM28u4fBxLACFUUb6     wodhlPjXg>.

• "Stock Information - Stock History." The Coca-Cola Company. N.p., 2011. Web. 10 Jun     2012. <http://www.thecoca-colacompany.com/investors/stockhistory     .html>.

• "Yahoo! Finance." Yahoo!. N.p., 2012. Web. 9 Jun 2012.     <http://finance.yahoo.com/q?s=^dji>.

Image citations

• http://images1.wikia.nocookie.net/__cb20120404235437/disney/images/e/e3/The_Coca-Cola_Company.jpg

• http://www.marketing-advantedge.com/Portals/139046/images/coke.jpg

• http://2.bp.blogspot.com/-4CPGCnRTviQ/Trhcc9cgJwI/AAAAAAAAAD0/XdIJtW3BoEw/s200/Open-24-hours-for-web.jpg

• http://www.thecoca-colacompany.com/heritage/img/sponsorships.jpg

• http://www.lookpictures.net/photos/registered_photos/1735-coca-cola-classic-wallpaper.jpg