Limited BrandsKevin Hill

Melissa Burke

Jenny McIntyre

Limited Brands

Les Wexner founded Limited Brands in 1963

4000 stores, including seven retail brands

Seven retail brands including:

VICTORIA’S SECRET

EXPRESS: WOMEN AND MEN

BATH & BODY WORKS

THE LIMITED

THE WHITE BARN CANDLE COMPANY

AURA SCIENCE

HENRI BENDEL

                

VICTORIA’S SECRET

In the beginning…..Headquarters in Columbus, Ohio

1982 opened its doors and mailed its first catalogue to the public

1998 VICTORIASSECRET.COM made it possible to view and order items 24 hours a

day, 7 days a week. Profitable since day one!!!!

1999 First online fashion show LIVE

Mission

Limited Brands is commited to building a family of the world’s best

fashion brands to create sustained growth of shareholder value by

focusing its time, talent, and capital on the highest return opportunities.

Policies

“Do what is right-regardless of the circumstances” Les Wexner

RESPECT

INCLUSION

THE WAY WE DO THINGS

Community Commitment

In the last five years Victoria’s Secret, along with sister companies,

have:•Contributed almost $60 million to

community organizations•Provided more than 100,000 hours of

tutoring to inner-city kids•Led the Columbus and New York

communities in per capita giving to the United Way

What does VICTORIA’S SECRET offer?

Bras

Panties

Sleepwear

Hosiery

Clothing

Skincare

Personal Accessories

Perfume

Cosmetics

SIZE DOES MATTER!!!

In stores only sizes B-DD bra sizes are offered and sleepwear is offered

up to extra large. While on the catalogue and online, smaller and

larger sizes are available

Quality

• Fabrics: Rayon, polyester, cotton, lace, and silk

• Gauges: (of underwire) 12 - 18

Why do you buy VICTORIA’S SECRET?

Survey results……….

Awards and Recognition

1998, 2000-2003- Nicholas Awards Competition “Best in Industry”

2001- TriVersity Top 100 Retailers

2001- Nicholson Awards Competition Intimate Brands

2003- Limited Brands Named Worlds Most Admired Specialty Retailer

2003- Electronic media: Web Site Masters Award

Marketing

In 1995 Ed Razek was appionted to Chief Executive Officer of Victoria’s

Secret.

He was given the challenge of how to market racy women’s apparel……

The Answer That Worked!!!!

“Make it edgy and mainstream….This tongue-in-cheek

idea of designing the male’s fantasy’s view of women…that just doesn't fly.

Men shop two days a year; Valentine’s and Christmas Eve.

Women shop all the time.” Ed Razek

http://www2.victoriassecret.com/category/index.cfm?cgnbr=OSBAFFRGBBV&rfnbr=873

ONLINE FASHION SHOW

The Newest Ad Campaign

WHAT IS SEXY?

Thank you for your time