limahomes.com online real estate listings for lima ohio

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Bringing New LightTo Local Real EstateMarketing In Lima, Ohio

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Time MagazineFebruary 16, 2009

more popular even among young people.”

“Newspapers havemore readers than ever …

Source: National Association of Realtors 2008 Profile of Home Buyers & Sellers. Inman News Research Report July 2008.

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Home-Hunter Habits

56% of all buyers are starting with the Internet.

Buyers are using an average of 8 web sites.

Buyers start searching almost 10 weeks out and some times double that depending on price range.

Neighborhood quality was the most important factor for buyers.

Buyers want to be in control of when and how to contact them.

Source: National Association of Realtors 2008 Profile of Home Buyers & Sellers.

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The Home Buyer

41% of recent home buyers were first-time buyers.

Typical first-time buyer was 30 years old. Typical repeat buyer was 47 About 25% of first-time buyers identified

their ethnicity as non-white. 20% of recent home buyers were single

females, 10% single males. Primary reason: desire to own a home.


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Home-Hunter Search Process

For one-third of home buyers, the first step in the home-buying process was looking online

87% of all buyers, and 94% of buyers 25-44 used the internet to search for homes

Typical home buyer searched for 10 weeks and viewed 10 homes

6% purchased a foreclosure, up from 1%


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Real Estate Professionals

81% of buyers purchased their home through a real estate agent or broker.

43% of buyers found their agent through a referral from a friend or family member.

Realtors® were viewed as a very useful information source by over 80% of buyers using the internet.

61% of buyers found their agents online.

Source: National Association of Realtors 2007 Profile of Home Buyers' Home Features Preferences

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Distance From Previous Home

5 Miles or Less25%

6-10 Miles17%

11-15 Miles10%

16-20 Miles7%

21-50 Miles11%

51-100 Miles5%

101-500 Miles9%

501-1000 Miles6%

1000 or More Miles10%


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Location Important to Buyers

All

All

All

First Time

First Time

First Time

Repeat Buyers

Repeat Buyers

Repeat Buyers

New Home

New Home

New Home

Resales

Resales

Resales

0% 10% 20% 30% 40% 50% 60% 70% 80%

Near Schools

Close to Work

On or Near Golf Course


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Proximity Important to Buyers

All

All

All

First Time

First Time

First Time

Repeat Buyers

Repeat Buyers

Repeat Buyers

New Home

New Home

New Home

Resales

Resales

Resales

54% 56% 58% 60% 62% 64% 66% 68% 70%

Near Shopping

Near Parks & Playgrounds

Near Restaurants


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Features Important to Buyers

All

All

All

All

First Time

First Time

First Time

First Time

Repeat Buyers

Repeat Buyers

Repeat Buyers

Repeat Buyers

New Home

New Home

New Home

New Home

Resales

Resales

Resales

Resales

0% 10% 20% 30% 40% 50% 60% 70% 80%

Water View

Home Age*

Corner Lot

Cul-de-sac Lot

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It’s Still All About

Location Location Location

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Role of The Newspaper

Our goal is to provide our readers with a well designed, easy to use website.

The site will support using a REALTOR®. Participation is FREE to you if are a

REALTOR® using the MLS. Advertising and participation will be at an

affordable price. The Newspaper will promote the use of a

REALTOR® by directing readers to special print sections, directories and the website.

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Photography & Videos

Study looked at property in the $400-$600 range.

11.5% people perceived the value of the home to be $52,000 over the average price from good photos.

5.7% perceived the value an additional $25,000 with video.

Three times more likely to sell faster.

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Opportunities

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Easy to Use Search Results

Great buyer experience.

Google maps.

Stand out in your farm area.

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Relevant Property Details

• Big lead photos.

• Agent Branded

• “Next Steps” drive the transaction to you.

• Quality of life stats

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Agents that have this package are getting 5 times the leads as those that just have their listings on our site!

• Agent photo appear on all listings and search results.

• Appear in our agent directory with your career highlights.

• Access to full results reporting by property, phone calls, emails etc.

• Inclusion in our newspaper agent directory ads!

The Enhanced Agent Package

$35 per monthno set up fees

no contract

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Like having your Like having your “Yard Sign” “Yard Sign” throughout our throughout our site!site!

Broker logo on all your listings.

Access to all of your monthly site reports.

Your Brand Links direct to your Web site.

The Enhanced Broker Package

$175per monthInvestment

(per office)

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Banner Ad and Cover Opportunities

728 x 90 Top Banner

$150/mo. slot.

300 x 250 Large Banner

$150/mo. slot.

The 728 x 90 position evenly rotate on Landing, Search and Property Details pages of real estate.

160 x 600 Skyscraper

$150/mo. slot.

Spotlight Agent

$40 month in rotation. Featured Broker

$50 mo. in rotation

Featured Open House $10 week in rotation.

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Video Home Tours & Profiles

• Agent or Company Profile Video $100 first Mo./ $50 mo. after

• Rental Community Profile $75 first mo./ $50 mo. after

Buyers love videos!

Videos mean more showings.

Users can share your videos on Facebook, LinkedIn and more.

Runs until it sellsor 6 months

for $80

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You show up when buyers search your area.

Choose by zip code or city.

Links direct to your Enhanced Agent Package!

Be A Neighborhood Specialist

$30 per Month

Per city or zip(Must have

Agent Package)

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The Dashboard of Results!

Match names to transactions.

Viral Marketing, so interested about your offering they want an opinion.

A very high-quality click to your site.

Want to talk live with an agent!

Listings traffic you can share with your seller.

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Dale Otto Interactive Sales Manager LimaHomes.com Sales, Promotion & Marketing. (419) 993-2012

[email protected]