lilah raptopoulos - the changing relationship between media organisations and their audiences
TRANSCRIPT
Lilah RaptopoulosCommunity EditorFinancial Times
@lilahrap
Building a relationship with your readers
Questions for every project:
1. What is the gap in coverage that our readers could help fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
4. How do we measure success?
1. What is the gap in coverage that our readers could help fill?
1. What is the gap in coverage that our readers could help fill?
2. What is the best way to ask and reach relevant readers?
1. What is the gap in coverage that our readers could help fill?
2. What is the best way to ask and reach relevant readers?
1. What is the gap in coverage that our readers could help fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
1. What is the gap in coverage that our readers could help fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
4. How do we measure success?
1. What is the gap in coverage that our readers could help fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
4. How do we measure success?
1. What is the gap in coverage that our readers could help fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
4. How do we measure success?