lights camera action - four learning lessons from the entertainment industry
DESCRIPTION
How many suppliers describe their e-learning as 'engaging'? And how many of their solutions actually live up to the hype? If you're serious about grabbing people's attention and commitment to learn, it's time to think beyond 'Click Next to continue'. Packed full of examples, this session looks at how we can make online learning experiences truly 'engaging' by applying lessons learned from the entertainment world. • Drama and storytelling - lessons from television • Level up - gaming and simulations • Tempt and delight - the power of advertising • Browser power - lessons from the webTRANSCRIPT
Lights, Camera, Action!Four lessons from the entertainment industry
www.brightwave.co.uk
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What makes online learning engaging?
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www.brightwave.co.uk
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Tough competition for learner attention…
Tempted to click here?!
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Lesson 1:
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www.brightwave.co.uk
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Presenter-led video
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Dramatised scenarios
Expert commentary
Lessons…
•Presenter-led video•Dramatised video•Expert commentary
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Lesson 2:
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www.brightwave.co.uk
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Learners as consumers:
• Turn colleagues into brand advocates• E-learning: glossy & persuasive like a TV ad
Learners as consumers…
Campaign-based: • Raise awareness• Be memorable• Repeat key messages
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Lessons…
• Learners as consumers• Campaign-based• Raise awareness• Be memorable• Repeat key messages
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Lesson 3:
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Gamification
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Gamification: • Online quiz• Leader board• Offline board game
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Unity: • 3D gaming engine• Product demos• Virtual environments
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Oculus Rift:Fully immersive VR environments
Lessons…
•Goal setting•Real time feedback•Levelling up•Competition & leaderboards• Immersive 3D environments
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Lesson 4:
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The web: • Let it scroll • Make it social• Make it responsive
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Animated infographics#learningi
s
Multi-device learning
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tessello: continuous learning platform
tessello.co.uk
Fast access to e-learning…
tessello.co.uk
…and curated resources.
tessello.co.uk
Social layer: community, trending & leaderboard
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My group
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My Community
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tessello: the total learning system
tessello.co.uk
Lessons…
•Let it scroll • Infographics •Multi-device•Social learning
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Learners are consumers
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www.brightwave.co.uk@BrightTweet
Written & originally presented by
Colin WelchHead of Production @colinwelch
Alex Reeve Learning Consultant @alex_reeve
Thank You