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October 6,2015

Quality of Experience (QoE) in the Virtualized World: Meet the Adaptive QoE

Scorecard

Watch the recorded version of this Webinar by registering here: http://www.lightreading.com/webinar.asp?webinar_id=516

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Today’s Presenters

Steve Saunders, Founder & CEO, Light Reading

Basem Temraz, Senior Manager, Network Development and Operations, du

Jim Hodges, Senior Analyst, Heavy Reading

Thomas Vasen, Sr. Director of Subscriber Experience Marketing, Procera Networks

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Agenda

• Introduction

• The A-QoE Scorecard

• du – changing QoE requirements – an Operator view

• Procera - The New Scorecard

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Scorecard Model Adaptation

• The impact of personalized services and focus on QoE to drive new revenues necessitates a new approach to QoE measurement.

• What’s Out – The Traditional QoE Scorecard

• What’s In – The Adaptive QoE (A-QoE) Scorecard

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The Trouble with Traditional • Not a true view of QoE, • Assumptive QoE Scorecard• Difficult to assess the true QoE impact of network upgrades • Not virtualization ready

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The Adaptive Approach • Measures the actual subscriber level view of QoE• Adaptive not Assumptive QoE Scorecard• Accurately assesses QoE impact of network upgrades • Virtualization ready

Customer Experience @ Service Providers

Basem Temraz

A Shift

8

2005 20152010

Well controlled ecosystem

Limited Control over ecosystem

Well understood consumers

New Consumer Persona

Well defined position within

value chain

New position within value

chain

9

Network KPIs canno longer show the complete picture

10

Previous processes, tools and skillsetsare no longer sufficient

11

A clear new consumer persona

What is missing? 1

New Customer Persona = New Products and Services = New Definitions of Quality of Experience

12

13

What is missing? 2

Tools and skillsetsto understandexperience over theend-to-end ecosystem

New Tools and Skillsets

Real time

14

Customer AwarePredictive

Device Aware

benchmark

On device

End to endSmart Customer Support

Smart Planning

Experience ROI

Identify Monetization opportunities

Smart Operations

15

Redefining service provider identity and value

What is missing? 3

Paradigm ShiftNew Business Models will be

driven by Quality of Experience.

Meeting Basic Needs

Enhancing Experience

Creating Loyal Customers

Security

Ultrafast

Mobility

On-demand

VirtualEffortless

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Poll Question 1

ScoreCard WebinarThomas Vasen, SX Evangelist

Airline Hospitality Restaurants

Consumer’s Choice on Quality

Not for Broadband

Subscribers think Applications

Each with different network quality requirements

Netflix ISP Speed Index

Highly relevant and interesting for the subscriber. But not actionable for the

operator.

Quality Speed≠

Because with 15 years of DPI Focus

WE SEE MORE

ScoreCard shows per Application Type

Scoring each Individually

For Every Subscriber, All traffic, All the time

Capturing QoE in the Core

Break Down by

PERSPECTIVES

DEVICE

LOCATION / TOPOLOGY

SUBSCRIBER TIER

Location Perspective

Device Perspective

Subscriber Perspective

Topology Perspective

Comparing QoE on Network Technologies

Virtualized Perspective

Virtual Content Node C

Virtual Content Node D

Subscriber A Subscriber B

Score

ScoreCard per Subscriber Session Results in

Subscriber

RAN Location

Virtualized Component

Device

Physical Infrastructure Node

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Poll Question 2

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Whitepaper

The Heavy Reading whitepaper “Adaptive QoE Scorecards for the IP Realm” by Senior Analyst Jim Hodges is available here:

http://site.proceranetworks.com/adaptive-qoe-scorecard-for-the-ip-real-heavy-reading

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Questions and Answers

Watch the recorded version of this Webinar by registering here:

http://www.lightreading.com/webinar.asp?webinar_id=516