2009Graphic Manual

This book is a graphic reference for Lightolier.

Logo

1

colorC66% M59% Y55% K36%PANTONE DS 325 – 2 C

C66% M59% Y55% K36%PANTONE DS 1 – 5 C

C03% M00% Y10% K00%PANTONE DS 302 – 9 C

1

Logo

Logotype

Rockwell (OTF) Regular / 24 pt / Zero Kerning

ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz1234567890 !@#$%^&*()_+{}|:”<>?[]\;’,./

Lightolier

Logo size is : H 94 pt x W 224 ptLogotype size is 54 pt

Logo developed from alteration of the typeface Rockwell OTF

The changes on lower case i’s, the perfected counter on the lower case g, and the change of the stress on lower case t.

Type Alternation

1

Logo

Application #1

Front and Back Letterhead ( Scaled down 50% of original Size)

1

Application #2When medium does not allow double sided print:

From

631 airport road,

fall river, ma, 02720

To

Business Label(Original Size)

Logo

Application #3Logos may reside on a folded medium like this.

Business Card(Scaled down 75% from original Size)

Creative Director

and Engineer

P 508 679 • 8131

( Ext 3958 )

2

The story of the graphics:subtle guides to the

information.

Stationary

Avenir 45 Roman / 24 pt / Zero Kerning

ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz1234567890!@#$%^&*()_+{}|:”<>?[]\;’,./

Avenir 35 Light Oblique / 24 pt / Zero Kerning

ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz1234567890!@#$%^&*()_+{}|:”<>?[]\;’,./

2

Stationary

Secondary Typography

Avenir 35 Light / 24 pt / Zero Kerning

ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz1234567890!@#$%^&*()_+{}|:”<>?[]\;’,./

Avenir is a typeface combined with Erbar and Futura by Adrian Frutiger. A combination of two typeface influenced by Bauhaus and mechanical functionality, Frutiger perfected Avenir as an elegant typeface with function.

Secondary typeface application: Letterhead

Name and addressof Sender: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique, flushed left ragged right, 30 kerning.

Body paragraph of letter: set in 8 point 15 pt leading of Avenir 35 Light,flushed left ragged right, 30 kerning.

2

Robert McSmith

132 • 60 Lovenheim Street

Rockaway, New Jersey, 08904

Febuaray 09th, 2009

Dear McSmith,

Welcome to Lightolier, and congratulations on your new position of Assistant Industrial Designer. I am delighted

to have you as a member of our Team and I look forward to working with you. On 2 . 8 . 2009, you are scheduled

to meet with Steven Covart at 9:00a.m. in the main building at 668 Airport Road, room 805. At this time you will

be given information on your orientation activities.

Ulla consequis do commolum etummy non velesse volestrud ex euipsustis diat. Tin vullaor sustrud tis num zzril et

vel iustrud dolor iril er irilismod minisi tationullum am velissecte dolore dolobor sit in ullam quiscil dui bla feugait

venim dolesto od et alis acilissectet accum quat. Usto conulluptate feugiat. Unt doloborpero dolum atueros nim

il do core dit amcommolore. eros num dolobor amcorti ncipsus cidunt nonse dolut num amet prat. Na faccum

verit prat, velesse ctetue faccum ipsum quam, quissi euis nullaor se molorer iurero odo commod tatuer susci tie

moloreros et praesequisi. Esse velis acipisim quip esequat dolore eu feuip er ip et loreraestrud.

mincinismod molore magna consed dolortio eriurem augue core magna atin velis atue velenis dolobor sustisisit

nibh el incipiscip et at dolorperos num dolobor amcorti ncipsus cidunt nonse dolut num amet prat. Na faccum

verit prat, velesse ctetue faccum ipsum quam, quissi euis nullaor se molorer iurero odo commod tatuer susci tie

moloreros et praesequisi. Esse velis acipisim quip esequat dolore eu feuip er ip et loreraestrud dolore magnibh

esequismolut aliquat adion utpatin hent wisit vulputem dit wisit velenim quat dolum vulputem vulla facipit.

Sincerely,

Stationary

www.lightolier.com

631 airport road, fall river, ma, 02720

P 508 • 679 • 8131 F 508 • 674 • 4710

Febuaray 09th, 2009

Dear McSmith,

Welcome to Lightolier, and congratulations on your new position of Assistant Industrial Designer. I am delighted

to have you as a member of our Team and I look forward to working with you. On 2 . 8 . 2009, you are scheduled

to meet with Steven Covart at 9:00a.m. in the main building at 668 Airport Road, room 805. At this time you will

be given information on your orientation activities.

Ulla consequis do commolum etummy non velesse volestrud ex euipsustis diat. Tin vullaor sustrud tis num zzril et

vel iustrud dolor iril er irilismod minisi tationullum am velissecte dolore dolobor sit in ullam quiscil dui bla feugait

venim dolesto od et alis acilissectet accum quat. Usto conulluptate feugiat. Unt doloborpero dolum atueros nim

il do core dit amcommolore. eros num dolobor amcorti ncipsus cidunt nonse dolut num amet prat. Na faccum

verit prat, velesse ctetue faccum ipsum quam, quissi euis nullaor se molorer iurero odo commod tatuer susci tie

moloreros et praesequisi. Esse velis acipisim quip esequat dolore eu feuip er ip et loreraestrud.

mincinismod molore magna consed dolortio eriurem augue core magna atin velis atue velenis dolobor sustisisit

nibh el incipiscip et at dolorperos num dolobor amcorti ncipsus cidunt nonse dolut num amet prat. Na faccum

verit prat, velesse ctetue faccum ipsum quam, quissi euis nullaor se molorer iurero odo commod tatuer susci tie

moloreros et praesequisi. Esse velis acipisim quip esequat dolore eu feuip er ip et loreraestrud dolore magnibh

esequismolut aliquat adion utpatin hent wisit vulputem dit wisit velenim quat dolum vulputem vulla facipit.

Sincerely,

Creative Director and Engineer

P: ( 508 ) 679 • 8131 Ext: 3958

Jvusetltelli@Lightolier.com

Title, phone number, email: set in 8 pt Avenir 35 Light Oblique,Flushed left ragged right, 30 kerning.

Website: set in 8pt Avenir 94 Black. Flushed left ragged right, 30 kerning.

Company Contact Information: set in 8 pt Avenir 35 Light,Flushed left ragged right, 30 kerning.

From

631 airport road,

fall river, ma, 02720

To

2

To: set in 8 pt on size 15 pt leading of Avenir 35 Light Oblique, flushed left ragged right, 30 kerning.

From: set in 8 point size 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning.

Letter Front: set in 8 point size 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning.

Secondary typeface application: Business Lable

Business #10 Envelope: scaled 50% of the original size.

Stationary

631 airport road,

fall river, ma, 02720

P 508 • 679 • 8131 F 508 • 674 • 4710

Jean Vusetitelli

Jvusetltelli@

Lightolier.com

Creative Director

and Engineer

P 508 679 • 8131

( Ext 3958 )

631 airport road,

fall river, ma, 02720

P 508 • 679 • 8131

F 508 • 674 • 4710

Lightolier.com

Name and addressof Sender: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique,w flushed left ragged right, 30 kerning.

Website: set in 8pt Avenir 94 Black. Flushed left ragged right, 30 kerning.

Name and E-mail address: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique,w flushed left ragged right, 30 kerning.

2Grid

Grid was based on the industrial installation standards of lightolier’s products. The common measurements in 3/4” has lead to the ammount of architectural space are structured.

3/4” = 54 pt

Grid of the Letterhead (Scaled down 50% of original Size)

Stationary

2

Analysis

Template for Letterhead( Scaled to 70% of original size)

2Analysis

Template for Business Lable, and Business Cards (original size),Business #10 envelope front.

This shaded area represents where typography lies on these stationary.

Stationary

From

631 airport road,

fall river, ma, 02720

To

631 airport road,

fall river, ma, 02720

P 508 • 679 • 8131 F 508 • 674 • 4710

Business #10 Envelope: scaled 50% of the original size.

This shaded area represents where typography lies on these stationary.

Jean Vusetitelli

Jvusetltelli@

Lightolier.com

631 airport road,

fall river, ma, 02720

P 508 • 679 • 8131

F 508 • 674 • 4710

Lightolier.com

Creative Director

and Engineer

P 508 679 • 8131

( Ext 3958 )

631 airport road,

fall river, ma, 02720

P 508 • 679 • 8131

F 508 • 674 • 4710

Lightolier.com

3

The demonstration of the characteristics of light.

Imagery

3

3

Function with Style.

3

Function with Style.

The guides createdby the light.

Design

4

4Analysis

Letterhead, Scaled down to 50% of original size

Different ways for the lines to live in mediumsConnecting the indicator in many ways, designer decides how the line lives in a space.

Design

Lines can come from outside of the medium,for example, demonstrated by the Business Label.

Same idea as the letterhead consists in the Business Cards(Scaled down 50% of original size).

All lines must set in less than 0.25 points to compensate the typography.

From

631 airport road,

fall river, ma, 02720

To

Creative Director

and Engineer

P 508 679 • 8131

( Ext 3958 )

4

Design

For books and other binded medium, the book must keep the following sequence:

The shaded area is bleed out of canvas vertically, leave a 17 points margine on the sides.

Binded medium should require the double-sided printing, demonstrated by the letterhead.

Conclusion:

All the lines is a small guidance into the information of the these designs. It is up to the designer to use these lines for their advantages. These lines are serving you, the designer, as a directional guideline to information you wish to point out. Pairing this device with the indicator(the dot), they will guide the reader to many different information in a direction.