Lightning TalkGamification: Introduction2014-05-23

Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494

This was the deck used during the 15-min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T.

The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.

Gamification is the process of using

game thinking & mechanics to

engage audiences & solve problems

Gabe Zichermann

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GAMES ?1. Goal2. Rules3. Feedback system4. Voluntary participation

Jane McGonigal2

“A game is an opportunity tofocus our energy, with relentless

optimism, at something we’re good at (or getting better at) and enjoy.”

― Jane McGonigal

Gamificationmakes things more FUN!

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FUNTraveling,

Going to the movies,Hanging out with friends,

Playing games,Spending time with family,

Eating food,Having sex...

Not FUNWorking,

Doing taxes,Going to the gym,

Dieting,Doing laundry,

Diaper changing,Eating vegetables...

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Fun vs. Not Fun…? Says who?5

photo (c) http://www.humboldt.edu/explore/living.html

It's possible to make anything FUN― or make them work ―depending on its design

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Video-game: Air Traffic Controller 3http://en.wikipedia.org/wiki/Air_Traffic_Controller_(video_game)

But... what does it mean to have FUN?7

Drive to...Acquire material goods and experiences that improve one's status relative to others, influence, power

Defend identifying threats, seeking safety, protecting themselves and loved ones as well as one's beliefs

and resources from getting damaged

Bond feeling of belonging, communicating, forming social relationships and establishing mutually caring

commitment

Learn satisfying curiosity, exploring new areas of knowledge, questioning, practicing new skills, pushing

boundaries

LAWRENCE, Paul R.; NOHRIA, Nitin.Driven: How Human Nature Shapes our Choices. San Francisco: Jossey-Bass, 2001.8

9https://www.youtube.com/watch?v=8cuQ9mhvQCs

Flow

Csikszentmihalyi, M., Finding Flow, 1997.

Fiero

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Player types

Richard Bartle, 1996.

Bartle Test of Gamer Psychology:

https://goo.gl/jUdXbI

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Player types

Michael Wu - 2011 GSummitYouTube: http://goo.gl/HJfmZ512

Speed Camera LotteryBy Kevin Richardson

https://www.youtube.com/watch?v=iynzHWwJXaA

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Takeaways

First: Define

your GOALS(SMART)

Not just PBL

FUN

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Questions?

Thank you!@leonardoabdala