lightning talk #9: how ux and data storytelling can shape policy by mika aldaba

How UX&Data Storytelling Can Shape Policy

Thinking Machines is a full stack data science consultancy, with offices in Manila Philippines, and San Francisco, California. We solve business problems with data.

About Me

SCALE: 1 circle = 1 hour 1 column = 1 week

Graphic Design Data Visualization

UX Design Web Design

Motion Graphics

Today: 01 Meet the Policy Makers 02 The Long Journey of Design Policy in the Philippines

03 How UX Fits Into Data Storytelling 04 Case Study 1: Road Safety Designing as a Citizen 05 Case Study 2: Road Budget Tracking Designing with the Government

01 Meet the Policy Makers

David Yap

The road to hell is paved with bad data.

Reina Reyes

02 The Long Journey of Design Policy In the Philippines

Design

Design "A way of thinking and a problem-

solving process that is user-centered, collaborative, multi-disciplinary and makes ideas

tangible, whether in the form of products, services or

experiences."

RA 10557

The City of Good Design

1239 km

The road to good design is full of red tape

03 How UX Fits Into Data Storytelling

It’s not just about making it pretty

People feel threatened by very large numbers

Facts + Feelings = Data Storytelling

Visualization Analysis Framework

problem driven work

Anthropology/ Ethnography/

Psychology

Design

Computer Science

Tamara Munzner, Information Visualization

What kind of data is relevant to our users?

04 Case Study: Road Safety Designing as a Citizen

Get the most bang for your data

02 Road Danger Story Part 1

Road Danger Story Part 1

Road Danger Story Part 2 02 Road Danger Story Part 2


Road Danger Story Part 3

It’s not just a graph, it’s a graphic

NATHAN YAU

05 Case Study: Road Budget Tracking Designing with the Government

Roads are the arteries of a country

The Philippines will spend P766.5 billion on roads this year

Are the roads being built?

Multiple Agencies +

Multiple Databases +

No Unique ID

How do you follow one project from the first database to the last?

algorithm

The Matching Algorithm ✦ Text Normalization

the process of transforming text into a single canonical form that it might not have had before

✦ Text Vectorization

an algebraic model for representing text documents as vectors of identifiers, such as, for example, index terms

✦ tf-idf

short for term frequency–inverse document frequency, is a numerical statistic that is intended to reflect how important a word is to a document in a collection or corpus

Your idea is only as good as how you present it

The Matching Algorithm

Initial User Testing

Insights

✦ Personas: Government Officials, Employees, Accountants, Journalists

✦ Officials: Importance of Budget Integrity and Faithfulness Feature: Dashboard to look at the big picture

✦ Employees: Checking on Individual Projects Feature: More pictures

✦ Journalists: Looking for stories for their beat Feature: Maps

The City of Good Design

1239 km

In Summary ✦ Data Visualisation isn’t just about making pretty charts,

it has its own language.

✦ Making your visualisation more accessible and seen by more people is good. But if it miscommunicates, it can be worse than not being seen at all.

✦ Data can be cold, add emotion to humanise your story.

✦ Design should happen before data is processed.

✦ Who, What, Why, How?

#makefactscoolagain

Read more data stories on our blog stories.thinkingmachin.es

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@thinkdatasci

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