lighthouses seminar on ticketing december 2014. recent development ticketingmarket live nation buys...
TRANSCRIPT
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Lighthouses seminar on
Ticketing
December 2014
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Recent development Ticketingmarket
Live Nation buys Ticket masterTake-over Timoco by See Tickets SFX Entertainment buys Paylogic CTS Eventim buys See Tickets, Top Tickets France, Stage Entertainment (RU)Ticketsctipt picks up 8,6M equityTicketmaster buys TicketnetTicketmaster buys Sherpa.beEtc.
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Question:
Why would SFX Entertainment and Live Nation want to own a ticketing company?
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Answer:
Data!!!
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Question:
What do they give in return?
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Answer:
Tools to sell more tickets for them:
Agenda websites
Data to improve online sales
Physical presale points
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Question:
How can they afford all these take-overs?
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Answer:
Thanks to YOU and YOUR visitors!
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Stager (www.stager.nl) in short
R’dam pop venues + festivals collaboration
1 system for all processes (Productionplanning, Marketing, Ticketing)
Ticketfee invested in production process
KISS philosophy (Keep it Simple Stupid)
Data ownership by venue / festival
Personalization (target markting)
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How to run a ticketing company?
Development – Jira
Support – Zendesk
Finance – CASH
Operation – Podio
Communication – WhatsApp
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Income ticketer
Servicefee
0,75 – 1,25 per ticket
Per transaction 0,75 – 1,25
3,00 – 4,00 per ticket
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Cost ticketer
Transaction fees - per order
Development – big investment but relatively little ongoing
Hosting – the cloud vs. phisical servers
Support – 24/7?
Marketing – core business
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Conversion funnel
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Tickets in Main Navigation
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Activating ticket button
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Notable ticketbutton
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Socalled media
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Other tips:
• Use visitors history – What is in the interest of a person
• Aftersales – Reach out to your audience
• Pricing – Mainly in pre-sale phase price is an incentive
• Trustworthy - Same look and feel as your own website
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The future of ticketing
Apps, mobile payment and the rise of the middelmen
Frolly (www.frol.ly) / Seaters (www.seaters.com) – app for last minutes
I am inn (www.iaminapp.com) - boosting app + free tickets
Timesquare (www.tmsqr.com) - Agenda with “all” Dutch concerts from venues.
MyOrder (https://www.myorder.nl) - Mobile payment + ticketshop integration
Ticketswap (https://www.ticketswap.be) - Re-sell your tickets
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The future of marketing & communication
Target marketing, User data, User profiles
Further segmentation of the audience – P2P communication
Data analysis will become affordable
Personal “virtual” agents (apps)
Localization – The GPS in your phone will decide
Communication will be less managable – End of Facebook and rise of group and 1-on-1 communication
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The future audience
People will have a centralised “profile” (copy of themselves) in the cloud that checks out information in other databases.
What people like, admire, who they want to relate to, what they posses is in that profile.
Apps on a personal device (agents) will suggest, advise, or even plan your social life.
Automation of social life: my app tells me there is a gig that matches my profile/likings within 10 km distance. 3 of my friends will go there and my ticket is automatically purchased.
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The future of the venue
Crowd-investment in bands – the crowd as programmer?
Specialized venues vs. venue as rental space without identity ?
Will pop/rock music be the new classical music – an audience that will slowly die out?