=lift(social, 2015): carmen villifañe
TRANSCRIPT
![Page 1: =LIFT(Social, 2015): Carmen Villifañe](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587b89e21a28ab9d448b6d8d/html5/thumbnails/1.jpg)
#LIFTSocial
Panel: Social Marketing Trends for 2016Carmen Villifañe - Complex
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#LIFTSocial
Agenda
• Always-On Approach
• Social Celebrities
• Social + Video
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#LIFTSocial
• Find new traffic and engagement sources
• Engage a growing bicoastal presence
• It’s bigger than scheduling
NO SLEEP TEAM
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#LIFTSocial
September 2014 vs. September 2015
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#LIFTSocial
• Celebrate + promote internaltalent and culture
• Improve brand recognition on and off social
• Diversify who your brand ambassadors are
SOCIAL CELEBRITIES
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#LIFTSocial
#teamCOMPLEX
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#LIFTSocial
• “Fish where the fish are”
• Switch up how the audience consumes video
• Trending topics should dictate content
SOCIAL + VIDEO
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#LIFTSocial
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THANK YOU#LIFTSocial
THANK YOU#LIFTSocial
liftconference.social/survey